Halkla İlişkiler ve Reklamcılık (İngilizce) Lisans Diploması

ISCO:08

ISCO:08

Public Relations and Advertising Undergraduate Program aims to educate innovative individuals who can think creatively, analytically and in a multifaceted way, favor professional ethical values, create awareness on social issues, possess the skills required by the communication sector and accordingly produce creative and strategic solutions in the sector.

Learning occurs through formal, open, or distance education modalities. Additionally, practical training takes place either within the laboratories and workshops of higher education institutions or through internships or workplace training in industries, healthcare institutions, or businesses. This program is also offered as full scholarship.

• To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.
• To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.
• To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.
• To be able to use analytical thinking skills in the field of Public Relations and Advertising.
• To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.
• To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.
• To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.
• To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.
• To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.
• To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.
• To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)
• To be able to speak a second foreign at a medium level of fluency efficiently.
• To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

Advanced proficiency is exhibited in the following key competencies:

• Literacy skills
• Multilingual proficiency
• Mathematical competence and competence in science, technology, and engineering
• Digital literacy
• Personal, social, and learning-to-learn competence
• Citizenship competence
• Entrepreneurial competence
• Cultural awareness and expression competence

For each course taken at IUE, the student is given one of the letter grades below by the instructor as the semester course grade.  Each grade has also its as ECTS grade equivalent
 

The table below provides the detailed information about the local letter grades, coefficients and ECTS grade equivalents.

*for these ones, the higher grade is applied

In order to be successful in a course, short cycle (associate degree) and first cycle (bachelor’s degree) students have to get a grade of at least DD, second cycle (master's degree) students have to get a grade of at least CC, and third cycle (Ph.D.) students have to get a grade of at least CB to pass a course. For courses which are not included in the cumulative GPA, students need to get a grade of S.

Apart from that, each local grade has it is equivalent ECTS grade which makes it more easier to transfer the grades of mobility periods of students. The chart above shows the ECTS grading system at IUE.

Also, among the Letter Grades;

• Grade of I (Incomplete), is given to students who are not able to meet all the course requirements at the end of the semester or summer school due to a valid justification accepted by the instructor. Students who receive a letter grade “I” must complete their missing course requirements and receive a letter grade within one week following the date the end of semester grades or summer school grades submitted. However, in the event of special cases, this period can be extended until two weeks before the beginning of registration for the next semester, upon the recommendation of the respective Graduate School department head and the decision of that academic unit’s administrative board. Otherwise, grade of “I” will automatically become grade of FF, or grade of U.
• Grade of S (Satisfactory) is given to students who are successful in non-credited courses.
• Grade of U (Unsatisfactory) is given to students who are unsuccessful in non-credited courses.
• Grade of P (Successful Progress) is given to students, who continue to the courses that are not included in the GPA that has a period exceeding one semester, and regularly performs the academic studies for the respective semester.
• Grade of NP (Not Successful Progress) is given to students, who do not regularly perform the academic studies for the respective semester for courses that are not included in the GPA and have a period exceeding one semester.
• Grade of EX (Exempt), is given to students who are exempt from some of the courses in the curriculum.
• Grade of NI (Not included) is issued to identify the courses taken by the student in the program or programs which are not included in the GPA of the student. This grade is reported in the students’ transcripts with the respective letter grade. Such courses are not counted as the courses in the program that the student is registered to.
• Grade of W (Withdrawal) is used for the courses that the student withdraws from in the first ten weeks of the semester following the add/drop period, upon the recommendation of his/ her advisor and the permission of the instructor that teaches the course. A student is not allowed to withdraw from courses during the first two semesters of his/ her associate/undergraduate degree program and from those courses he/she has to repeat and received grade “W” before, which are not included in the grade average. A student is allowed to withdraw from one course, including double major, minor, or certificate program courses, at the most in one semester, and two courses at the most during his/ her associate degree study, and six courses during his/her undergraduate study upon the recommendation of the advisor and the permission of the instructor that teaches the course. A student has to take the course that he/she withdrew from, the first semester in which it is offered. In accordance with the protocols made between Izmir University of Economics and educational institutions or official authorities abroad, the exchange program students being educated at Izmir University of Economics may withdraw from courses upon the recommendation of International Relations Office Directorate and the permission of the instructor. In this case, the rules concerning the grade of “W” will not be applied.
• Grade “NA” (Non-Attendance) is issued by the instructor for students who fail to fulfil the attendance and/or requirements of the course and/or who lose their right to take the end of semester exam because they failed to take any of the exams administered throughout the semester. Grade “NA” is considered as 0, 00 (zero) in taking the averages.

Both the ECTS grades and the local grades of the students are displayed on the official transcript of the students.

To oversee the quality of higher education programs;

- YÖK is responsible for planning, organizing, managing and supervising education and training and other activities in higher education institutions.

- "University Monitoring and Evaluation Reports" of higher education institutions prepared within the framework of the criteria determined by YÖK are published every year. The reports prepared according to these reports, including quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.

- "Foundation Higher Education Institutions Report" containing academic, administrative and financial data of foundation higher education institutions is published annually by YÖK. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. Quality assurance of undergraduate programs in higher education is ensured according to the "Procedures and Principles for Ensuring Quality Assurance of Higher Education Diploma Programs":

1. Creation and Approval of Curricula: YÖK determines the minimum standards and criteria required for the opening of undergraduate departments and programs in higher education institutions.

1.1. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will provide to the student are determined by the senates of higher education institutions in accordance with the basic principles determined by YÖK on these issues.

1.2. The curricula of the National Core Curricula are adopted by the relevant Council of Deans and implemented by higher education institutions with the approval of the Council of Higher Education.

2. Assessment and Evaluation: The measurement and evaluation of the learning outcomes of each undergraduate program is carried out according to the teaching and examination regulations prepared by higher education institutions in accordance with the basic principles determined by YÖK on these issues.

3. Certification: Students enrolled in undergraduate programs, if they successfully complete the course credits and other obligations determined by higher education institutions; receive a bachelor's diploma.

4. Self-Assessment-External Evaluation: Higher education institutions, in the context of continuous monitoring, enter the "Institutional Internal Evaluation Reports" of the previous year into the Information System prepared by the Higher Education Quality Council (YÖKAK) at the beginning of each year. YÖKAK shares the "Institutional Feedback Report" prepared for the external evaluation of higher education institutions with the public. In addition, accreditation decisions issued by accreditation bodies authorized or recognized by YÖKAK also indicate that the quality assurance of the qualifications of the programs is ensured. YÖKAK conducts regular review activities regarding the qualifications determined in accordance with the legislation.

The Public Relations and Advertising undergraduate program at İzmir University of Economics has been accredited by Evaluation and Accreditation Board for Communication Education-Turkey (İLEDAK) for 5 years.

Accreditation Start/End Date:

General Evaluation: 21.02.2020 - 20.02.2022

Mid-cycle Evaluation: 20.02.2022 – 20.02.2025

• İzmir Ekonomi Üniversitesi admits students through the Higher Education Institutions Examination (YKS) organized by ÖSYM. The Department of Public Relations and Advertising accepts students with the Verbal (SÖZ) score type in the YKS student admission. Students are admitted to the program with scholarship or 50% tuition fee discount.
• General registration and admission procedures at İzmir Ekonomi Üniversitesi are carried out by the university, and academic registration procedures are applied by the dean's office. Information on relevant regulations can be found on the İzmir Ekonomi Üniversitesi website:
• Detailed information on registration procedures can be found at https://oim.ieu.edu.tr/tr/yeni-kayit-islemleri.
• Students are also admitted to the program through horizontal transfer other than YKS. Admission of students through horizontal transfer is based on the principles determined by the Senate in accordance with the Regulation on the Principles of Transfer Between Undergraduate Programs in Higher Education Institutions, Double Major, Minor and Inter-Institutional Credit Transfer, published in the Official Gazette dated 24/4/2010 and numbered 27561, and other legislation.
• In addition to the YKS, students are also accepted into the program through lateral transfers. Admission through lateral transfer, both from outside and within the university, is conducted based on principles determined by the Senate in accordance with the "Regulation on Transition, Double Major, Minor, and Inter-Institutional Credit Transfer Between Associate and Bachelor's Degree Programs in Higher Education Institutions" published in the Official Gazette dated 24/4/2010 and other related legislation.
• In accordance with the relevant legislation and university regulations, special student status is applied at Izmir University of Economics. Special students are those who are not enrolled in any associate or bachelor's degree program at İEÜ, but are expected to complete the requirements of a limited number of courses by enrolling in them. Admission of special students to associate-bachelor level courses is subject to approval by the department chair and/or dean/school director. Special students are not considered as students of the University and do not benefit from student rights. They receive a document indicating the courses they are enrolled in and the grades they receive upon request. This document does not substitute for a diploma or indicate an academic degree. Special students pay the fee determined by the University and are subject to the rules applied to all students of the University.
• The language of instruction in the program is English. Except for mandatory courses designated by YÖK (Council of Higher Education) such as Turkish Language and History of Revolution courses, all courses are conducted and evaluated in English throughout the program. Students admitted to the program are subject to the English Proficiency Determination Exam (EPDE). This exam is administered to determine the language proficiency levels of newly enrolled students who will attend the English preparatory program. Students who score 69.50 and above in the EPDE are eligible to take the English Proficiency Exam (EPE). Students who do not obtain a sufficient score in the EPDE continue in the English preparatory program based on their scores. The ability of students who obtain a sufficient score in the EPDE to follow the academic level courses in terms of language proficiency is determined by the EPE. This exam measures students' language skills and competencies in grammar, reading, listening, note-taking, written expression, and oral expression. Students who score 64.50 and above in the EPE proceed to the course stage of the program, while those who score below this value continue in the English preparatory program according to their scores.

Graduates of the department have the opportunity to work at public institutions and a variety of departments in private sector. Graduates of the department may assume a position at the communication departments of almost every sector from tourism to food, education to health. They may work as communication experts, public relations and advertising experts, corporate communication experts, brand managers, marketing communication coordinators and so on in any institution. Additionally, they may work in firms such as advertising agencies, media planning institutions, digital communication agencies, with which other institutions work, assume responsibilities at creative departments, strategic planning departments, media planning and purchasing departments, customer relations departments and provide the market with promotion and marketing services.

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transferring Between Associate and Undergraduate Programs, Double Major, Minor and Inter-Institutional Credit Transfer in Higher Education Institutions

1.2. Regulation on the Continuation of Graduates of Vocational Schools and Open Education Associate Degree Programs to Undergraduate Education

2. Law No. 2547 on Higher Education (Additional Article-35)

2.1. Regulation on Higher Education Quality Assurance and Higher Education Quality Board

Qualification is continuous