Halkla İlişkiler ve Tanıtım (İngilizce) Lisans Diploması

ISCO:08

ISCO:08

• Under the umbrella of Yeditepe University Faculty of Communication, the Department of Public Relations and Publicity offers an education program that aims to train professionals who can establish strategic relationships between institutions and their target audience, use communication technologies at a high level, analyze social dynamics well, adhere to professional ethical values, think and apply globally, and are experts in their field. The curriculum includes courses on the basic framework of the discipline of public relations and publicity, scientific research methods, the Internet and new media.
• Our teaching staff, consisting of academics who have proven themselves nationally and internationally with their work and prominent names in the sector, guide our students with all their knowledge. This program aims to train specialized personnel equipped with theoretical and practical knowledge and skills who conduct research on public perception, attitudes and expectations, plan and implement activities based on their results, lead the creation of corporate identity and corporate image, manage media relations to ensure corporate reputation, produce sponsorship and social responsibility projects. Our main goal in the Public Relations and Publicity department is to train individuals who can work in a team, have strategic thinking skills, have persuasive communication training, can use creative thinking skills in crisis periods, are creative, productive, self-confident, respectful to their environment and aware of their social responsibilities.

Education and training are carried out in the form of formal education. Additionally, practical training is provided as internships in various institutions in the sector.

The program learning outcomes of the Department of Public Relations and Publicity are listed below:

• S/he has theoretical knowledge about the field of communication and public relations
• S/he knows the research methods and techniques that are related to the field of public relations.
• S/he has knowledge and awareness about the interdisciplinary issues that are required by the field. S/he comprehends the relation of those issues with public relations.
• S/he  makes oral presentations in English about her/his field.
• S/he has the digital competencies that are required by the field.
• S/he has the ability of creative thinking that is required by the field of public relations.
• S/he has the abilities of research, planning, implementation, measurement and assessment that are necessary for a successful public relations practice.
• S/he evaluates and applies the knowledge and abilities she/he has acquired in her/his field to partner organizations in the sector through teamwork.
• S/he evaluates the knowledge and abilities she/he has acquired in her/his field from an analytical and critical perspective.
• S/he has the awareness of practicing and developing the profession of public relations by adhering to ethical rules.

An advanced level of the key competencies listed below.

• Literacy competence
• Multilingual competence
• Analytical thinking competence
• Digital competence
• Personal, social and learning to learn competence
• Citizenship competence
• Entrepreneurial competence
• Cultural awareness and expressive competence

Kinds of examination, measurement, and evaluation in each course in the program are accurately defined in the syllabus.  

Success grades and coefficients are shown in the following table:

In addition, the following abbreviations are used depending on the situation of the students: 

a)I-Incomplete: It is given to students who cannot complete the course work due to valid excuses. These students are required to complete the requirements of the I grade by the end of the following semester's add / drop date at the latest. Upon completion of the requirements, the student receives the required grade, and if the requirement is not fulfilled by that date, the student's I grade automatically becomes an FF grade.

b)L-Leave: Used for students who are allowed leave according to the provisions of this Regulation. 

c) NC-Non-Credit: Used for non-credit courses. 

ç) ND-Non-Degree: Used for non-credit courses that are not intended for graduation from Yeditepe University and are not included in the grade average score. 

d) P-Pass: Given to students who succeed in courses not included in their GPA. 

e) R-Repeat: Indicates that the course is repeated. 

f) RR-Repeat Resigned: Used for the repeated courses to raise grades. 

g) (Different Official Gazette dated 14.09.2015 / 29475 no.) T-Transfer: Used for the courses from a program inside or outside of the higher education institution and approved for adjustment by the relevant board of directors and added in the grade average calculation. Courses transferred from foreign exchange programs are not included in the grade point average. 

ğ) W- Withdrawal: This takes place after the date of add / drop within the period determined by the academic calendar and approved by the advisor.

In order to monitor the quality of higher education programs,

The Council of Higher Education (YÖK) is responsible for the planning, organization, management, and supervision of education, training, and other activities carried out in higher education institutions.

"University Monitoring and Evaluation Reports" of higher education institutions, prepared annually within the criteria determined by YÖK, are published. Reports prepared according to these reports, containing quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.

Every year, YÖK publishes the "Foundation Higher Education Institutions Report", which includes academic, administrative, and financial data on foundation higher education institutions. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. Quality assurance of undergraduate programs in higher education is provided according to the "Procedures and Principles for Providing Quality Assurance of Higher Education Diploma Programs":

1. Design and Approval of Curriculum:

1.1. YÖK determines the minimum standards and criteria required to open undergraduate departments and programs in higher education institutions.

1.2. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will bring to the student are determined by the senates of higher education institutions by the fundamental principles determined by YÖK on these issues.

1.3. Higher education institutions implement the curriculum of National Core Education Programs with the approval of the Council of Higher Education after being accepted by the relevant Deans Council.

2. Measurement-Evaluation: How to measure and evaluate the learning outcomes that each undergraduate program will provide to the student is carried out by the education, training, and examination regulations prepared by higher education institutions by the fundamental principles determined by the Council of Higher Education on these issues.

3. Certification: Students enrolled in undergraduate programs, if they successfully complete the course credits and other obligations determined by higher education institutions, receive a bachelor's degree.

4. Self-Evaluation-External Evaluation: In continuous monitoring, higher education institutions submit the "Institutional Internal Evaluation Reports" of the previous year into the Information System prepared by the Turkish Higher Education Quality Council (YÖKAK) at the beginning of each year. The "Institutional Feedback Report" prepared by YÖKAK regarding the external evaluation of higher education institutions is shared with the public. In addition, accreditation decisions made by accreditation bodies authorized or recognized by YÖKAK also show that the quality assurance of the programs' qualifications is ensured. It conducts regular review activities regarding the qualifications determined by the YÖKAK legislation.

ILAD ''The Communication Research Association - Turkey''

Student admission is made according to the results of the central exam organized by the Student Selection and Placement Center (ÖSYM) and the principles determined by the Council of Higher Education. Student admission to the program is explained in detail under the heading "Student Admission" in the "About Yeditepe University" section.

Graduates have the opportunity to work in roles such as manager, consultant, brand representative, copywriter, strategic communicator, advertising director, content manager, and marketing specialist. Graduates, who also have the opportunity to direct their careers as academics, can continue their studies in the academic field by continuing their master's and doctoral studies.

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transfer Between Associate and Undergraduate Programs in Higher Education Institutions, Double Major, Minor and Inter-Institutional Credit Transfer

1.2. Regulation on the Continuation of Undergraduate Education for Graduates of Vocational Schools and Open Education Associate Degree Programs

2.  Higher Education Law No. 2547 (Additional Article-35)

2.1.Higher Education Quality Assurance and Higher Education Quality Board Regulation

Qualification period is valid