Reklam Tasarımı ve İletişimi (İngilizce) Lisans Diploması

ISCO: 08

ISCO: 08

• Within the framework of our understanding of contemporary science and education, they have academic equipment specific to the field of social sciences and communication,
• To be able to manage the communication process of a real brand in line with the infrastructure knowledge and skills he/she has by taking part in projects carried out in cooperation with the sector,
• Understand the local and global parameters of their profession,
• To be able to follow and direct the transformations in communication technologies and national/international markets,
• Analyze the social effects of these transformations,
• Able to meet the needs and expectations of the advertising industry,
• To train leaders with critical thinking skills and ethical and sustainable values.

Education and training is carried out in the form of formal education. In addition, applied trainings are carried out as internships in various institutions in the sector.

• He/She has the knowledge about the basic concepts and models of advertising, marketing and integrated marketing communication.
• Evaluates the field of advertising from different perspectives by having academic, cultural, artistic and technical knowledge on subjects specific to social sciences and art disciplines.
• Has academic, cultural, scientific and technical knowledge specific to social sciences and arts disciplines, advertising blocking is evaluated from different perspectives.Uses the knowledge of research methods and techniques in the stages of collecting and applying data related to the field of advertising and evaluating and sharing the results with the relevant people.
• Plans and manages the knowledge acquired about the advertising campaign processes carried out in traditional and new media, independently or as a team member, within these processes.
• Makes media planning suitable for target audiences in the field of advertising.
• Creates and implements media strategy related to advertising.
• Acts in accordance with the knowledge of universal values, legal regulations, ethical principles and quality standards related to advertising.
• Proposes solutions to problems by establishing dialogue with institutions, associations and professional organizations operating in the field.
• Associates social developments, sensitivities, changes in consumer behavior and innovations in advertising with the advertising content created by following social developments, sensitivities, changes in consumer behavior and innovations in advertising with the awareness of lifelong learning.
• Critically analyzes the knowledge and skills acquired in the field of advertising.

An advanced level of the key competencies listed below.

• Literacy competence
• Multilingual competence
• Analytical thinking competence
• Digital competence
• Personal, social and learning to learn competence
• Citizenship competence
• Entrepreneurial competence
• Cultural awareness and expressive competence

Kinds of examination, measurement, and evaluation in each course in the program are accurately defined in the syllabi. 

Success grades and coefficients are shown in the following table:

In addition, the following abbreviations are used depending on the situation of the students:

a)I-Incomplete: It is given to students who cannot complete the course work due to valid excuses. These students are required to complete the requirements of the I grade by the end of the following semester's add / drop date at the latest. Upon completion of the requirements, the student receives the required grade, and if the requirement is not fulfilled by that date, the student's I grade automatically becomes an FF grade.

b)L-Leave: Used for students who are allowed leave according to the provisions of this Regulation.

c) NC-Non-Credit: Used for non-credit courses.

ç) ND-Non-Degree: Used for non-credit courses that are not intended for graduation from Yeditepe University and are not included in the grade average score.

d) P-Pass: Given to students who succeed in courses not included in their GPA.

e) R-Repeat: Indicates that the course is repeated.

f) RR-Repeat Resigned: Used for the repeated courses to raise grades.

g) (Different Official Gazette dated 14.09.2015 / 29475 no.) T-Transfer: Used for the courses from a program inside or outside of the higher education institution and approved for adjustment by the relevant board of directors and added in the grade average calculation. Courses transferred from foreign exchange programs are not included in the grade point average.

ğ) W- Withdrawal: This takes place after the date of add / drop within the period determined by the academic calendar and approved by the advisor.

In order to monitor the quality of higher education programs,

The Council of Higher Education (YÖK) is responsible for the planning, organization, management, and supervision of education, training, and other activities carried out in higher education institutions.

"University Monitoring and Evaluation Reports" of higher education institutions, prepared annually within the criteria determined by YÖK, are published. Reports prepared according to these reports, containing quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.

Every year, YÖK publishes the "Foundation Higher Education Institutions Report", which includes academic, administrative, and financial data on foundation higher education institutions. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. Quality assurance of undergraduate programs in higher education is provided according to the "Procedures and Principles for Providing Quality Assurance of Higher Education Diploma Programs":

1. Design and Approval of Curriculum:

1.1. YÖK determines the minimum standards and criteria required to open undergraduate departments and programs in higher education institutions.

1.2. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will bring to the student are determined by the senates of higher education institutions by the fundamental principles determined by YÖK on these issues.

1.3. Higher education institutions implement the curriculum of National Core Education Programs with the approval of the Council of Higher Education after being accepted by the relevant Deans Council.

2. Measurement-Evaluation: How to measure and evaluate the learning outcomes that each undergraduate program will provide to the student is carried out by the education, training, and examination regulations prepared by higher education institutions by the fundamental principles determined by the Council of Higher Education on these issues.

3. Certification: Students enrolled in undergraduate programs, if they successfully complete the course credits and other obligations determined by higher education institutions, receive a bachelor's degree.

4. Self-Evaluation-External Evaluation: In continuous monitoring, higher education institutions submit the "Institutional Internal Evaluation Reports" of the previous year into the Information System prepared by the Turkish Higher Education Quality Council (YÖKAK) at the beginning of each year. The "Institutional Feedback Report" prepared by YÖKAK regarding the external evaluation of higher education institutions is shared with the public. In addition, accreditation decisions made by accreditation bodies authorized or recognized by YÖKAK also show that the quality assurance of the programs' qualifications is ensured. It conducts regular review activities regarding the qualifications determined by the YÖKAK legislation.

ILAD ''The Communication Research Association - Turkey''

Student admission is made according to the results of the central exam organized by the Measuring, Selection, and Placement Center (ÖSYM) and the principles determined by the Council of Higher Education. Student admission to the program is explained in detail under the heading "Student Admission" in the "About Yeditepe University" section.

Graduates can find employment opportunities mainly in traditional and digital advertising agencies, production companies, media planning and media measurement agencies, Marketing and Corporate Communications Departments of businesses, public institutions, and graduate academic studies.

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transfer Between Associate and Undergraduate Programs in Higher Education Institutions, Double Major, Minor and Inter-Institutional Credit Transfer

1.2. Regulation on the Continuation of Undergraduate Education for Graduates of Vocational Schools and Open Education Associate Degree Programs

2. Higher Education Law No. 2547 (Additional Article-35)

2.1.Higher Education Quality Assurance and Higher Education Quality Board Regulation

The qualification is valid at all times.