E-Ticaret ve Pazarlama Ön Lisans Diploması

ISCED 005.0414.002.001

ISCED 005.0414.002.001

Our E - Commerce and Marketing curriculum is prepared according to the needs of the sector. Our curriculum includes theoretical courses such as Social Media Management, E-marketing, Consumer Behaviour, Advertising in the Digital Age, as well as applied courses such as Visual Communication Design, Web Design and courses that are innovative and suitable for the needs of the sector.

The aim of our E - Commerce and Marketing programme is to train individuals who will have the competence to find jobs as e-commerce experts, digital marketing experts, social media managers, corporate communication experts and content managers in the private sector and public institutions, as well as having the equipment to establish their own e-commerce companies.

Education progresses in the forms of formal, open, or distance education. In addition, practical education is provided through internship studies, or professional training at laboratories and workshops within higher education institutions or in the industry, at health care institutions, and workplaces.

1) Have knowledge about the basic concepts of e-commerce and marketing

2) Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing.

3) Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices.

4) Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing.

5) Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability.

6) Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing.

7) Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork.

8) Learns the basics of web design.

9) Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement

10) Have knowledge about data literacy and data management.

11) Have a command of changing communication strategies and technologies and can manage processes

12) Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level

Those who possess the keys listed below have advanced proficiency.

1. Literacy competence

2. Multilingual competence

3. Mathematical solutions and science, technology, and engineering

4. Digital competence

5. Personal and social learning and learning competence

6. Civic competence

7. Entrepreneurial competence

8. Cultural and literacy competence

1. Measurement and evaluation methods, exam types and their contribution to the course grade are determined by the senates of higher education institutions in accordance with the basic principles determined by the Higher Education Council (YÖK).
2. Various methods are used for the purposes of measurement and evaluation, such as homework, projects, practice sessions, midterm and final exams.
3. Letter- and/ or number-based grading systems are used to evaluate student success.

In order to monitor the quality of higher education programs;

· YÖK is responsible for the planning, organization, management and supervision of education and other activities at higher education institutions.

· “University Monitoring and Evaluation Reports” of higher education institutions are prepared and published every year within the framework of the criteria determined by YÖK. Reports prepared on these documents, containing quantitative and qualitative evaluations for higher education institutions, are publicized by YÖK.

· The “Report on Foundation Higher Education Institutions” which includes academic, administrative and financial data regarding foundation higher education institutions is published annually by YÖK. These reports including quantitative and qualitative evaluations of foundation higher education institutions are publicized by YÖK. Quality assurance of undergraduate programs in higher education is provided according to the “Procedures and Principles on Quality Assurance regarding the Diploma Programs in Higher Education”:

 1. Creation and Authorization of Education Programs:

1.1. YÖK determines the minimum standards and criteria required to initiate undergraduate degree departments and programs at higher education institutions.

1.2. The curricula of undergraduate degree programs at higher education institutions, as well as the learning outcomes to be expected in relation to students are determined by the senates of higher education institutions in accordance with the relevant basic principles determined by YÖK.

1.3. The curricula of National Core Education Programs is implemented by higher education institutions with the approval of YÖK, upon their acceptance by the relevant Council of Deans.

 2. Measurement and Evaluation: The  measurement and evaluation processes on the learning outcomes to be expected for each undergraduate degree program in relation to students are undertaken in accordance with the regulations on education and examination prepared by higher education institutions in accordance with the relevant basic principles determined by YÖK.

3. Documentation: Upon successful completion of their course credits, as well as other obligations determined by higher education institutions, students enrolled in undergraduate degree programs receive a bachelor’s degree.

4. Self-Evaluation - External Evaluation: In the context of continuous monitoring, higher education institutions upload their “Institution Internal Evaluation Reports” of the previous year into the Information System prepared by the Higher Education Quality Board (THEQC) at the beginning of each year. The “Institutional Feedback Report” by THEQC regarding the external evaluation of higher education institutions is then publicized. In addition, accreditation decisions made by accreditation bodies authorized or recognized by THEQC also show that the quality assurance is ensured for the qualifications of these programs. THEQC undertakes regular reviews on the qualifications determined in accordance with their legislation.

Within the framework of the regulations determined by the Council of Higher Education (YÖK), Atılım University admits students on the basis of the Higher Education Institution Examination (YKS) and the Student Transfer Examination (DGS) by the Directorate of Assessment, Selection and Placement Center (ÖSYM). After notifying the ÖSYM of their desired programs to pursue, students are placed by the relevant center as per their exam scores into these programs.

Please refer to our Regulations and Directives page for details regarding graduate degree programs, transfer procedures, international student status, and double-major program applications.

Legislation

Our programme received its first students in the autumn semester of 2024-2025 and has not yet graduated students.

1. Higher Education Law no. 2547

    1.1. Regulations on the Principles of Transfers between Associate Degree and Undergraduate Degree Programs; Double Major, Minor Programs and Inter-Institutional Credit Transfer for Higher Education Institutions

    1.2. Regulations on Continuation with Undergraduate Degree Programs for Graduates of Vocational Schools and Open-Education Associate Degree Programs

2. Higher Education Law no. 2547 (Additional Article-35)

    2.1. Regulations on Quality Assurance in Higher Education and the Higher Education Quality Council

Qualification is continuous