Görsel İletişim Tasarımı Lisans Diploması

ISCO 08

ISCO 08

• To ensure that students deeply understand the historical, theoretical, and practical foundations of the field of visual communication design.
• To provide the ability to analyze visual communication types and evaluate them critically.
• To equip students with the ability to effectively use current digital design tools and software.
• To offer opportunities for specialization in digital media areas such as web design, mobile application design, animation, and video production.
• To provide the ability to apply user-centered design principles and methodologies.
• To provide the ability to effectively use social media platforms and digital marketing strategies.
• To provide the ability to make complex information understandable by using visual communication tools such as data visualization and infographic design.
• To provide the ability to create effective storytelling and brand communication in the digital environment.
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• To impart the ethical and social responsibilities of visual communication design.
• To provide the ability to create environmentally sensitive designs by adopting sustainable design principles.
• To raise awareness about creating designs that are respectful and inclusive of cultural differences.
• To equip students with professional skills such as portfolio preparation, presentation, and customer relationship management.

• The Department of Visual Communication Design aims to introduce students to drawing-based design practices such as illustration, basic design, and calligraphy through studio and project courses, and has created a comprehensive curriculum accordingly. This approach has distinguished the Department of Visual Communication Design from other departments. The Photography Studio, Application Studio, and Computer Studio also engage students in a practical and collective work process where they can develop their own potential.
• Furthermore, by shaping students within an educational approach that prioritizes practice and production in areas such as digital design, typography, photography, publication graphics, creative writing, and professional writing, the department aims to train students who specialize in communication in the rapidly developing digital environment. The application of creative design in areas such as web design, three-dimensional design, animation, sound, and moving images; in other words, a visual design suitable for every image-containing tool, constitutes the fundamental difference from similar programs in other departments.

• To learn the necessary information about the field of Visual Communication Design in terms of its historical, theoretical, and practical aspects, to be able to use this information in an integrated way, to critically evaluate one's own work in the light of this information, and to position it.
• To be able to keep up with national and international developments and carry out applications at a contemporary level within the framework of these developments.
• To be able to learn and use the necessary technical knowledge and skills in one's work, in parallel with the developments of the technologies used in applications.
• To have the necessary knowledge and experience in producing, processing, and evaluating two-dimensional and moving images.
• To be able to create functional, aesthetic, and original visual communication design elements that include appropriate color, stain, and composition values.
• To be able to generate creative ideas and transform these ideas into graphic, photographic, illustrative, three-dimensional, animated, or interactive visual expressions.
• To be able to evaluate projects involving different subjects from a visual communication design perspective and produce original visual solutions.
• To gain the discipline of being able to design the steps of application projects related to the field, to manage the process, and to successfully complete the projects within the given time.
• To be able to access resources for field studies and plan one's own development process.
• To be able to use the theoretical, technical, and technological knowledge acquired in application studies related to the field in a manner that is sensitive and respectful to social values and personal rights within the framework of ethical and legal rules.

• Ability to think creatively and solve problems
• Develop visual literacy and aesthetic understanding
• Master digital technologies
• Develop communication and presentation skills
• Gain project management and time management skills

(1) Whether a student is considered successful in a course is determined by the course achievement grade. The course achievement grade is calculated using the relative grading method, based on the student's performance in midterm exams, submitted assignments, practical work, and other assessment methods throughout the semester/year, as well as the final exam results. The impact of assessment criteria other than midterm and final exams on the achievement grade cannot exceed 10%. 
(2) The achievement grade is determined using one of the methods prescribed by the Student Information and Management System (ÖİBS) and approved by the Senate, considering the overall performance of the class, arithmetic averages, and statistical distribution.
(3) The raw achievement grade of a course is calculated by summing 40% of the midterm exam score and 60% of the final or resit exam score.
(4) Exam results are entered into the ÖİBS by the course instructor within the period specified in the academic calendar and announced to students. The grades become final on the day they are approved by the instructor.

Article 24 – (1) The coefficients of course achievement grades are applied as follows:
Achievement Grade Coefficient Score Range
AA 4.00 90-100
BA 3.50 85-89
BB 3.00 80-84
CB 2.50 75-79
CC 2.00 70-74
DC 1.50 65-69
DD 1.00 60-64
FD 0.50 50-59
FF 0.00 0-49
BL  (Successful)
BZ  (Unsuccessful)

DZ  (Absent)
GR   (Not Attended)

2) A student is considered successful in a course if they receive an AA, BA, BB, CB, CC, DC, or DD grade.

(3) Students who do not attend the semester/year-end exam are given a GR grade regardless of their performance during the semester/year, and this grade is recorded as zero in the system.

(4) DZ and GR grades are treated as FF and are included in the calculation of the weighted grade point average. Courses failed with DZ or GR grades must be retaken in the following semester/year as a priority.

(5) Grades for courses taken at other higher education institutions within the last five years are converted into letter grades. The criteria for grade conversion are determined by the Senate.

In addition, students with a semester/year grade point average of at least 2.00 are also considered successful in courses where they received a (DC) grade for that semester/year. This result is expressed as (DC+).

The relevant Regulation can be accessed via the link provided below. 

https://www.mevzuat.gov.tr/mevzuat?MevzuatNo=33750&MevzuatTur=8&MevzuatTertip=5

For the supervision of the quality of higher education programs:

• The Council of Higher Education (YÖK) is responsible for the planning, organization, management, and supervision of education, training, and other activities in higher education institutions.  
• "University Monitoring and Evaluation Reports" of higher education institutions, prepared within the framework of criteria determined by YÖK, are published annually. Reports containing quantitative and qualitative evaluations of higher education institutions, prepared based on these reports, are also shared with the public by YÖK.  
• The "Foundation Higher Education Institutions Report," containing academic, administrative, and financial data of foundation higher education institutions, is published annually by YÖK. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. The quality assurance of undergraduate programs in higher education is provided according to the "Procedures and Principles for Ensuring the Quality Assurance of Higher Education Diploma Programs":  

1. Creation and Approval of Curricula: YÖK determines the minimum standards and criteria required for the opening of undergraduate departments and programs in higher education institutions.
   • 1.1. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will provide to students are determined by the senates of higher education institutions, in accordance with the basic principles determined by YÖK on these matters.  
   • 1.2. The curriculum of National Core Education Programs is implemented by higher education institutions with the approval of YÖK after being adopted by the relevant Deans Council.  
2. Measurement-Evaluation: How the measurement and evaluation of the learning outcomes that each undergraduate program will provide to students will be carried out is conducted according to the education and examination regulations prepared by higher education institutions, in accordance with the basic principles determined by YÖK on these matters.  
3. Documentation: Students enrolled in undergraduate programs receive an undergraduate diploma if they successfully complete the course credits and other obligations determined by higher education institutions.
4. Self-Evaluation-External Evaluation: Higher education institutions enter their "Institutional Internal Evaluation Reports" for the previous year into the Information System prepared by the Higher Education Quality Board (YÖKAK) at the beginning of each year, in the context of continuous monitoring. YÖKAK shares the "Institutional Feedback Report" it prepares regarding the external evaluation of higher education institutions with the public. In addition, accreditation decisions given by accreditation bodies authorized or recognized by YÖKAK also indicate that the quality assurance of the programs' qualifications is provided. YÖKAK conducts regular review activities regarding the qualifications determined in accordance with YÖKAK legislation.

Accreditation Body Name: Communication Research Association (İLAD)                                                                                                                         

General admission requirements for Turkish and international students apply for starting the program.

Graduates can work as Visual Communication Designers, Art Directors, and Creative Directors in advertising agencies, media organizations, publishing sectors, and corporate public relations departments. Those who pursue graduate studies can work as academic staff in Fine Arts and Virtual Design faculties.

1. Law No. 2547 on Higher Education

• 1.1. Regulation on the Principles of Credit Transfer Between Programs at the Associate and Bachelor's Degree Levels in Higher Education Institutions, Double Major, Minor, and Inter-Institutional Credit Transfer.
• 1.2. Regulation on the Continuation of Bachelor's Education of Graduates of Vocational Schools and Open Education Associate Degree Programs.  

2. Law No. 2547 on Higher Education (Additional Article 35)

• 2.1. Regulation on Higher Education Quality Assurance and the Higher Education Quality Board.

Qualification is continuous