Halkla İlişkiler ve Tanıtım (İngilizce) Lisans Diploması

ISCO 08

ISCO 08

This is a higher education program based on secondary education qualifications, covering eight semesters and providing education focused on a specific field of study or profession. It offers a fully funded scholarship and is conducted in English.

Throughout the program, students have the opportunity to acquire globally recognized knowledge and skills by taking courses from expert academicians in their fields. Additionally, the curriculum is supported by academic and professional English courses, enabling students to develop effective communication skills on international platforms.

Furthermore, the program provides students with various internship and applied training opportunities, supporting them in making a strong entry into the job market after graduation. By applying their theoretical knowledge in the industry, students gain valuable experience while also expanding their professional network.

Graduates, equipped with high-quality education and practical experience, have a broad career spectrum in national and international companies, public institutions, non-governmental organizations, and academia. The program aims to train students to become leading professionals in their respective fields.

This program offers comprehensive education aimed at cultivating competent professionals in the communication sector. It is designed to train well-equipped individuals who can work in corporate communication departments of both private and public institutions. Additionally, the program seeks to provide qualified human resources for public relations, advertising, and digital communication agencies; media planning and buying companies; political parties; non-governmental organizations; and various institutions’ communication departments.

As part of the curriculum, students receive both theoretical and practical knowledge on topics such as strategic communication management, brand management, media relations, digital marketing, crisis communication, advertising, social responsibility projects, and public opinion research. To ensure their success in the dynamic field of communication, students are equipped with skills such as analytical thinking, crisis management, effective communication strategy development, and media planning.

Graduates of the program have the opportunity to pursue careers in the public relations and corporate communication departments of national and international organizations, taking on roles such as strategic communication specialist, public relations specialist, brand manager, media planning specialist, content manager, and corporate communication consultant. Additionally, they can work as campaign managers, digital marketing specialists, or media buying specialists in advertising and public relations agencies.

With the ability to adapt to current industry developments, graduates establish themselves in the business world as professionals who enhance institutional brand value, communicate effectively with the public, and develop successful communication strategies during crisis periods. The program allows students to transform their theoretical knowledge into practical skills in corporate and digital communication fields, ensuring that graduates possess competitive competencies in both national and global markets.

Students who successfully complete this program are awarded a Bachelor of Arts (BA) degree in Public Relations and Publicity.

To graduate, students must achieve a minimum Cumulative Grade Point Average (CGPA) of 2.00 out of 4.00 and successfully pass all courses in the curriculum with at least a D grade. The minimum ECTS (European Credit Transfer and Accumulation System) credits required for graduation is 240. Additionally, students must complete the mandatory internships within the specified duration and requirements during their studies.

Education and training activities are carried out through formal and distance education methods. In addition, internships and practical training can be carried out in communication agencies, related institutions and companies.

• To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media.
• To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
• To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
• To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
• To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
• To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
• To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
• To be able to explain and describe business marketing activities, economics, business law and global business practices.
• To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
• To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.11) To be able to recognize national and international, social and cultural dimensions of public relations.
• To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
• To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
• To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.

Our graduates have advanced level of the key competences listed below.

• Digital literacy competence
• Strategic planning and thinking competence
• Critical thinking competence
• Competence in developing and implementing communication campaigns
• Ability to create professional content in a foreign language
• Competence in developing global and local communication strategies
• Personal, social and learning to learn competence
• Teamwork and co-operation competence
• Entrepreneurship competence
• Cultural awareness and expression competence
• Social awareness and sensitivity competence

Measurement and Evaluation Methods:

Measurement and evaluation methods, exam types and their contribution to the course grade are determined by the senates of higher education institutions in accordance with the basic principles determined by the Council of Higher Education (YÖK). Different methods such as homework, project, application, midterm and final exams are used in measurement and evaluation. Letter or grade-based systems are used in the evaluation of student success.

Midterm and final examinations are conducted at the locations and times determined and announced by the university. The final course grade assigned to a student is determined by the course instructor, taking into account midterm exams, the final exam and/or end-of-semester project evaluation, coursework throughout the term, and class attendance.

The weight of the final exam must be at least forty percent (40%), and the course instructor has the authority to determine the weight distribution between midterm and final exams, as well as how these grades contribute to the final course grade. The rules regarding grading and evaluation are clearly stated in the course syllabus at the beginning of the semester/year and communicated to students.

A student's success in a course is assessed using the relative grading method, based on all academic activities throughout the semester/year, as specified in the course syllabus.

Below is the grade point average and letter grade equivalency based on the 100-point grading system.

A → 100 – 90

A- → 89 – 85

B+ → 84 – 80

B → 79 – 75

B- → 74 – 70

C+ → 69 – 65

C → 64 – 60

C- → 59 – 55

D+ → 54 – 50

D → 49 – 40

F→ 39—0

Students who receive an F letter grade are considered unsuccessful in the respective course.

 To ensure the quality of higher education programs:

• The Council of Higher Education (YÖK) is responsible for the planning, regulation, management, and supervision of education, teaching, and other activities within higher education institutions.

• "University Monitoring and Evaluation Reports," prepared annually by higher education institutions based on criteria determined by YÖK, are published each year. Reports containing quantitative and qualitative evaluations of higher education institutions, derived from these monitoring reports, are shared with the public by YÖK.

• YÖK annually publishes the "Foundation Higher Education Institutions Report," which includes academic, administrative, and financial data related to foundation higher education institutions. These reports, containing quantitative and qualitative evaluations, are also publicly shared by YÖK.

Quality assurance for undergraduate programs in higher education is conducted in accordance with the "Procedures and Principles for Ensuring Quality Assurance of Higher Education Degree Programs":

1. Establishment and Approval of Curriculum: YÖK defines minimum standards and criteria required to establish undergraduate departments and programs in higher education institutions. 1. Curricula of undergraduate programs and intended learning outcomes for each program are determined by the senates of higher education institutions, in compliance with fundamental principles defined by YÖK. 1.2. National Core Curriculum Programs are implemented by higher education institutions following approval by the relevant Deans’ Council and subsequent endorsement by YÖK.
2. Assessment and Evaluation: Methods of assessing and evaluating student learning outcomes in undergraduate programs are implemented in accordance with educational and examination regulations established by higher education institutions, aligned with YÖK’s fundamental principles.
3. Certification: Students enrolled in undergraduate programs receive a bachelor's degree upon successful completion of course credits and other institutional requirements determined by their higher education institutions.
4. Self-Evaluation and External Evaluation: Higher education institutions annually enter their "Institutional Self-Evaluation Reports" for the preceding year into the Information System managed by the Higher Education Quality Council (YÖKAK) within the framework of continuous monitoring. YÖKAK shares "Institutional Feedback Reports," prepared as part of the external evaluation of higher education institutions, with the public. Additionally, accreditation decisions made by accreditation agencies authorized or recognized by YÖKAK indicate quality assurance compliance for program competencies. YÖKAK regularly conducts review activities regarding competencies as stipulated by relevant regulations.

Communication Research Association (İLAD) Accreditation Start/End Dates: 01.03.2024 / 01.03.2029

• To have graduated from a secondary education institution or a foreign secondary education institution whose equivalency is approved by the Ministry of National Education and to meet the admission requirements of higher education institutions' undergraduate programs.
• To have been placed in the relevant undergraduate program of a higher education institution based on the results of the centralized examination conducted by the Measurement, Selection, and Placement Center (ÖSYM), in accordance with the procedures and principles determined by the Council of Higher Education (YÖK).
• To have been placed in an undergraduate program that is a continuation of the associate degree field completed at a higher education institution, based on the results of the Vertical Transfer Examination (DGS) conducted by ÖSYM, in accordance with the procedures and principles determined by YÖK.

Graduates can primarily work in corporate communication departments of companies in positions such as communication specialist, corporate communication manager, or crisis communication specialist. Additionally, they can pursue careers in public relations agencies as client representatives, event managers, or brand communication consultants. Working in media and press organizations as press consultants, editors, or press spokespersons is also among the career options for graduates.

With the increasing digitalization, graduates may also work in digital agencies as social media specialists or digital content managers. Furthermore, they can take on roles in marketing and advertising agencies such as brand manager, marketing communication specialist, or content writer. In event management and organization firms, they can work as congress, fair, and sponsorship coordinators or event planning specialists.

Graduates can also be employed in the public sector as press and public relations specialists or public diplomacy experts. In non-governmental organizations (NGOs), they may serve as project coordinators, communication coordinators, or campaign managers. Additionally, they can continue their careers in private sector enterprises in fields such as brand communication, business development, media relations, or crisis management.

Many of our graduates have successfully completed their postgraduate studies both in Turkey and abroad.

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transfer Between Associate and Bachelor's Degree Programs in Higher Education Institutions, Double Major, Minor, and Inter-Institutional Credit Transfer

1.2. Regulation on the Continuation of Associate Degree Graduates from Vocational Schools and Open Education Associate Degree Programs to Bachelor's Degree Education

2. Higher Education Law No. 2547 (Additional Article-35)

2.1. Regulation on Higher Education Quality Assurance and the Higher Education Quality Council

The qualification is permanently valid.