Halkla İlişkiler ve Tanıtım Lisans Diploması

ISCO 08

ISCO 08

Among the main objectives of the Department of Public Relations and Publicity:

• Able to analyze and present scientific data in line with their theoretical knowledge,
• Able to think critically from an interdisciplinary perspective by considering local and universal values,
• Able to follow professional innovations,
• Being able to follow the current developments in the profession and communication and constantly improve himself in this direction,
• Able to act in accordance with professional ethics and legal rules,
• Being able to take care of social responsibility, sustainability and public interest,
• Able to design original work and projects in the professional field,
• To train communicators who can develop communication strategies for all kinds of institutions.

Learning takes place in the form of formal or distance education. Moreover; practical training is provided in laboratories and workshops or as internships.

• Knows the theoretical information in his/her field.
• Knows the relation and interaction of his/her field with other disciplines.
• Uses his/her knowledge on social and cultural issues in the field of public relations.
• Knows the functions, tasks, methods, tools of public relations and also knows quantitative and qualitative methods to analyze the target audience in theory and practice.
• Knows research, planning implementation and reporting processes.
• He/she can use his/her professional knowledge while determining the internal and external strategic communication works of organizations, manage the activities of the organization and make media planning, editing and controlling.
• Generates new ideas and methods critically and creatively from an interdisciplinary perspective.
• Has the ability to prepare content related to public relations field in traditional media and digital media platforms.
• He/she can carry out activities related to his/her field individually or as a team, work in harmony with the group and take responsibility.
• Evaluates the acquired knowledge from a critical point of view.
• Realizes that the learning process should last a lifetime.
• Follows the current developments related to his/her profession.
• Communicates the issues related to the field effectively by using written and verbal communication methods on both traditional and digital platforms and organizes campaigns and events related to his/her field.
• Has the ability to work for the public good by following the political, social and economic agenda of the society.
• The student is competent in listening, proposing creative and quick solutions, and making critical analysis.
• Has social responsibility and professional ethics awareness.
• The student can evaluate his/her field with a managerial perspective, act proactively in crisis management and create corporate culture and identity for institutions.

An advanced level of the key competencies listed below.

• Literacy competence
• Multilingual competence
• Qualification in mathematics, science, technology and engineering
• Digital competence
• Personal, social and learning to learn competence
• Citizenship competence
• Entrepreneurial competence
• Cultural awareness and expressive competence

Methods of measurement and evaluation for each course in the program are specified in detail by the faculty member teaching the course in the course teaching plan. Different methods such as homework, project, presentation, application, midterm exam and final exam are used in measurement and evaluation. Students receive letter grades and scores using these methods.

For more detailed information see Haliç University Graduate Education Regulation

In order to monitor the quality of higher education programs,

• The Council of Higher Education (YÖK) is responsible for the planning, organization, management, and supervision of education, training, and other activities carried out in higher education institutions.
• "University Monitoring and Evaluation Reports" of higher education institutions, prepared annually within the criteria determined by YÖK, are published. Reports prepared according to these reports, containing quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.
• Every year, YÖK publishes the "Foundation Higher Education Institutions Report", which includes academic, administrative, and financial data on foundation higher education institutions. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. Quality assurance of undergraduate programs in higher education is provided according to the "Procedures and Principles for Providing Quality Assurance of Higher Education Diploma Programs":

1. Design and Approval of Curriculum: YÖK determines the minimum standards and criteria required to open undergraduate departments and programs in higher education institutions.

1.1. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will bring to the student are determined by the senates of higher education institutions by the fundamental principles determined by YÖK on these issues.

1.2. Higher education institutions implement the curriculum of National Core Education Programs with the approval of the Council of Higher Education after being accepted by the relevant Deans Council.

2. Measurement-Evaluation: How to measure and evaluate the learning outcomes that each undergraduate program will provide to the student is carried out by the education, training, and examination regulations prepared by higher education institutions by the fundamental principles determined by the Council of Higher Education on these issues.

3. Certification: Students enrolled in undergraduate programs, if they successfully complete the course credits and other obligations determined by higher education institutions, receive a bachelor's degree.

4. Self-Evaluation-External Evaluation: In continuous monitoring, higher education institutions submit the "Institutional Internal Evaluation Reports" of the previous year into the Information System prepared by the Turkish Higher Education Quality Council (YÖKAK) at the beginning of each year. The "Institutional Feedback Report" prepared by YÖKAK regarding the external evaluation of higher education institutions is shared with the public. In addition, accreditation decisions made by accreditation bodies authorized or recognized by YÖKAK also show that the quality assurance of the programs' qualifications is ensured. It conducts regular review activities regarding the qualifications determined by the YÖKAK legislation.

ILAD ''The Communication Research Association - Turkey''

Accreditation starting and ending date:

12.01.2023 / 12.01.2025

Student admissions to the Department of Public Relations and Publicity are made according to the results of the examinations made by the Assessment, Selection and Placement Centre (ÖSYM) or the decisions of YÖK (Council of Higher Education).

Graduates of Public Relations and Publicity Department work in various departments such as corporate communication, public relations and marketing in the private sector and/or public institutions. Graduates conduct strategic planning, market and consumer research in PR agencies, tourism sector, media organizations or any kind of companies; they also carry out works such as media planning and communication consultancy. Graduates of the program are employed as brand manager, communication consultant, strategic communication coordinator, public relations manager, customer representative, customer relations manager and media relations manager.

Our graduates are able to study for postgraduate degree in public relations or other relevant fields.

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transfer Between Associate and Undergraduate Programs in Higher Education Institutions, Double Major, Minor and Inter-Institutional Credit Transfer

1.2. Regulation on the Continuation of Undergraduate Education for Graduates of Vocational Schools and Open Education Associate Degree Programs

2.  Higher Education Law No. 2547 (Additional Article-35)

2.1.Higher Education Quality Assurance and Higher Education Quality Board Regulation

Qualification is continuous