Halkla İlişkiler ve Tanıtım Lisans Diploması

 ISCO 08

 ISCO 08

It is a higher education program based on secondary education qualifications, covering an eight-semester program and providing education for a specific learning field or profession.

Learning takes place in the form of formal, open or distance education. Moreover; Practical training is provided in laboratories and workshops within higher education institutions or as internships or workplace training in industry, health institutions and workplaces.

• Communication science, business management, management/organization marketing/marketing communication, sociology, psychology, social psychology, organizational psychology, economics, political science/political communication, information communication technologies, digital media, law, research-statistics, cultural studies, social gender, art and aesthetics, etc. Have a conceptual background regarding the fields.
• Masters the historical process and theoretical infrastructure regarding the discipline of public relations and promotion.
• In line with corporate communication models; corporate communication, corporate identity, corporate culture, corporate citizenship, loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resources, etc. Have an understanding of sustainable development and quality concepts.
• Knowing the importance of crisis management at international and national levels in public relations and mastering the methods and techniques in crisis communication.
• Knows media planning and purchasing criteria for traditional/digital media communication techniques.
• Knows reporting techniques in terms of business life and academic writing.
• Have conceptual knowledge about information and communication technologies.
• Knows effective communication techniques (verbal and non-verbal).
• Have traditional and new media literacy knowledge and skills.
• Have the knowledge of a foreign language to follow international developments in terms of theory and practice regarding the public relations profession.
• Can carry out the strategic public relations management process, which includes research, planning, implementation and evaluation stages, based on strategic thinking and stakeholder analysis regarding public relations and related fields.
• Able to select, plan and produce appropriate media, equipment and materials for internal and external public relations purposes.
• Have the ability to use new communication technologies.
• Can plan events, create and manage teams.
• Can determine media planning and purchasing criteria for traditional and digital media.
• Have presentation and persuasion skills in line with effective communication techniques.
• Can offer professional opinions and solution suggestions that will create public interest by following national and international cultural and contemporary approaches, problems and events.
• Able to read the social reflections of information and communication technologies and use this information at both theoretical and practical levels.
• Can create sustainable development and quality criteria in line with national and international quality management processes for the application areas of public relations.
• Can report within the framework of techniques for reporting public relations practices.
• Be aware of the ethical principles of the public relations profession and have an awareness of professional responsibility.
• Having a managerial perspective, one can foresee crises that may arise due to social and universal problems, manage and solve them with teamwork.
• Have the ability to have critical thinking skills and to be aware of the ethical principles of the public relations profession and to evaluate the field in terms of critical theory.
• Have the competence to evaluate the contributions of public relations and promotion theories and practices to current/possible situations and problems in the international and national environment and to solve problems that will provide public benefit.
• Can act in accordance with protocol and social behavior rules.
• Able to have a creative-innovative communication methodology for the private sector, public sector and civil society and use it in practical areas.
• Knowing the economic, social and political policies of the society in which they live; Can plan and implement strategic communication practices in activating public communication, public opinion formation, agenda setting, creation, direction and management.

Possesses the key competencies listed below at an advanced level.

• Literacy qualification
• Multiple language qualification
• Qualification in mathematics, science, technology and engineering
• Digital qualification
• Personal, social and learning competence
• Citizenship qualification
• Entrepreneurship qualification
• Cultural awareness and expression qualification

Methods of measurement and evaluation for each course in the program are specified in detail by the faculty member teaching the course in the course teaching plan. Different methods such as homework, project, presentation, application, midterm exam and final exam are used in measurement and evaluation. Students receive letter grades and scores using these methods.

 In order to supervise the quality of higher education programmes;

• YÖK is responsible of planning, organising, managing and supervising higher education institution's educational and other activities.
• YÖK prepares "University Monitoring and Evaluation Reports" within its own criteria and publishes these reports annually. YÖK prepares reports that include qualitative and quantitative evaluations of higher education institutions in accordance with these annual reports and shares them with general public.
• The "Foundation Higher Education Institutions Report", which includes academic, administrative and financial data of foundation higher education institutions, is published by YÖK annually. These reports, which include quantitative and qualitative evaluations made for foundation higher education institutions, are shared with the public by YÖK.

Quality assurance of undergraduate programs in higher education is provided according to "Procedures and Principles for Quality Assurance of Higher Education Diploma Programmes":

1. Establishment and Approval of Curricula 

YÖK determines the minimum standards and criteria required to open undergraduate programmes in higher education institutions.

1. 1. In higher education institutions, the curriculum of undergraduate programmes and the learning outcomes each program will bring to the student are determined by the senates of higher education institutions in accordance with the basic principles determined by YÖK on these issues. 
   2. After the curriculum of National Core Education Programmes is accepted by the relevant Deans Council, it is implemented by higher education institutions with the approval of YÖK.

Assessment and Evaluation: How to measure and evaluate the learning outcomes that each undergraduate programme will bring to the student is carried out in accordance with the teaching and examination regulations prepared by higher education institutions in accordance with the basic principles determined by YÖK.

3.  Certification: Students enrolled in undergraduate programmes who successfully complete the course credits and other obligations determined by higher education institutions; receive an undergraduate diploma.
4. Self Evaluation-External Evaluation: In the context of continuous monitoring, higher education institutions enter the "Internal Evaluation Reports" of the previous year into the Information System prepared by the Higher Education Quality Board (YÖKAK) at the beginning of each year. YÖKAK shares the "Institutional Feedback Report" prepared for the external evaluation of higher education institutions. In addition, the accreditation decisions made by the accreditation bodies authorized or recognized by YÖKAK also show that the quality of programmes' qualifications is assured. YÖKAK carries out regular review activities regarding the qualifications determined in accordance with its legislation.

1. Having graduated from secondary education institutions or foreign secondary education institutions whose equivalence is approved by the Ministry of National Education and meeting the conditions of admission to the undergraduate programs of higher education institutions.
2. Having been placed in the relevant undergraduate program of the higher education institution as a result of the central examination held by the Student Selection and Placement Centre (ÖSYM), the procedures and principles of which are determined by YÖK.
3. Having obtained sufficient points as a result of the central examination held by ÖSYM for the programmes of higher education institutions that accept students through special talent exams, the procedures and principles of which are determined by YÖK, and having been successful in the special talent examination.
4. Having been placed in undergraduate programs that are the continuation of the fields they have completed in higher education institutions for associate degree graduates as a result of the Vertical Transfer Exam (DGS), the procedures and principles of which are determined by YÖK and conducted by ÖSYM.

According to the placement exam conducted by ÖSYM, one must be eligible to enroll in the department in order to enter the program.

Graduates of the program have the opportunity to work in the public, private sector and non-governmental organizations and to launch their own initiatives. Graduates works in the public relations and corporate communication units of organizations, provides strategic communication, brand communication and digital communication consultancy to organizations, takes part in content production and managerial duties in traditional and digital media, and works in the fields of public relations and digital communication. The program aims to provide graduates with the knowledge, skills and competencies that will enable them to specialize in a wide range of jobs in the field in line with their own interests. In this context; It is aimed to provide graduates who can manage strategic communication, interpersonal communication, relationship management, corporate communication, brand communication, reputation management, crisis communication and digital communication processes. In all these processes, it is aimed to raise innovative professionals who keep a critical perspective, professional ethics and public interest, the importance of social responsibility and sustainability, media literacy skills and scientific research practices at the center of their professional lives, and who are followers and pioneers of international developments.

1. Law no. 2547 on Higher Education
   1. 1. Regulation on the Principles of Transition between Associate and Undergraduate Degree Programs, Double Major, Minor and Credit Transfer Between Institutions in Higher Education Institutions

                   1.2 Regulation on the Continuation of Vocational Schools and Open Education Associate Degree Programme Graduates to Undergraduate Education

       2. Law no. 2547 on Higher Education (bylaw-35)

Higher Education Quality Assurance and Higher Education Quality Directive

The qualification is valid at all times.