Halkla İlişkiler ve Tanıtım Lisans Diploması

ISCO 08

ISCO 08

• Department of Public Relations and Publicity aims to train communication specialists who can plan communication applications as a whole, who can think strategically, establish and manage secure communication links, and diversify the means of communication. In order to realize this purpose, Department of Public Relations and Publicity provides the students the knowledge, skills and ethical principles that will be beneficial for both stakeholders and institutions by emphasizing the need for public relations practitioner to take the intermediary role in the interaction process between the institution and the stakeholders.  In this period which the number of corporate firms increased, this department also focuses on "corporate communication" at educates professionals in the field of communication.

• Learning takes place in the form of formal, open or distance education. In addition, practical training is carried out in laboratories and workshops within higher education institutions or as internships or workplace training in industry, health institutions and workplaces.

• Defines basic communication theories with the knowledge gained in the field of Public Relations and Publicity.
• Lists the basic features of communication in items.
• Interprets the basic features of communication and produces creative solutions to achieve consensus in an existing communication problem.
• Uses the basic knowledge in the field of Public Relations and Publicity in interdisciplinary studies.
• Produces projects in professional life by evaluating information related to social and science sciences.
• Explains the basic concepts of public relations and advertising in detail.
• Analyzes and evaluates national and international social events in the light of current debates.
• Uses his/her strengths such as leadership, communication skills, presentation skills, etc. in his/her professional activities.
• Follows the innovations in the field of communication and important written and oral communication tools related to the field.
• Writes press releases to promote the institution he/she works for or owns.
• Creates communication programs within public relations and advertising campaigns.
• Uses local and foreign data sources published in the field of communication and public relations and advertising in the field of communication in their own studies such as articles and projects.
• Evaluates the planning processes of past communication programs, public relations and advertising practices.
• Uses communication techniques in the right place, environment and time.
• Plans communication programs with the awareness of ethical values in professional work.

Has advanced level of the key competencies listed below:

• Literacy competence
• Multilingual competence
• Mathematical competence and competence in science, technology and engineering
• Digital competence
• Personal, social and learning to learn competence
• Citizenship competence
• Entrepreneurship competence
• Cultural awareness and expressive competence

Students are assigned one of the following letter grades for each course they take The final course grade is assigned by the instructor at the end of the semester;

Success Grade Coefficient Equivalent Score

 AA 4.00 90-100

 BA 3.50 85-89

 BB 3.00 75-84

 CB 2.50 65-74

 CC 2.00 55-64

 DC 1.80 45-54

 DD 1.50 40-44

 FF 0.00 00-39

The methods of measurement and evaluation for each course in the program are specified in detail by the instructor in the course teaching plan. Successful completion of all the courses in the program (equivalent to 240 ECTS in total) by fulfilling the semester requirements and having a GPA of at least 2.00 out of 4.00 is the qualification requirement for graduation.

To oversee the quality of higher education programs;

- YÖK is responsible for planning, organizing, managing and supervising education and training and other activities in higher education institutions.

- "University Monitoring and Evaluation Reports" of higher education institutions prepared within the framework of the criteria determined by YÖK are published every year. The reports prepared according to these reports, including quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.

- "Foundation Higher Education Institutions Report" containing academic, administrative and financial data of foundation higher education institutions is published annually by CoHE. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. Quality assurance of undergraduate programs in higher education is ensured according to the "Procedures and Principles for Ensuring Quality Assurance of Higher Education Diploma Programs":

1. Creation and Approval of Curricula: YÖK determines the minimum standards and criteria required for the opening of undergraduate departments and programs in higher education institutions.

1.1. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will provide to students are determined by the senates of higher education institutions in accordance with the basic principles determined by YÖK on these issues.

1.2. The curricula of the National Core Curricula are adopted by the relevant Council of Deans and implemented by higher education institutions with the approval of the Council of Higher Education.

2. Assessment and Evaluation: The measurement and evaluation of the learning outcomes of each undergraduate program is carried out according to the teaching and examination regulations prepared by higher education institutions in accordance with the basic principles determined by YÖK on these issues.

3. Certification: Students enrolled in undergraduate programs, if they successfully complete the course credits and other obligations determined by higher education institutions; receive a bachelor's diploma.

4. Self-Assessment-External Evaluation: Higher education institutions, in the context of continuous monitoring, enter the "Institutional Internal Evaluation Reports" of the previous year into the Information System prepared by the Higher Education Quality Council (YÖKAK) at the beginning of each year. YÖKAK shares the "Institutional Feedback Report" prepared for the external evaluation of higher education institutions with the public. In addition, accreditation decisions issued by accreditation bodies authorized or recognized by YÖKAK also indicate that the quality assurance of the qualifications of the programs is ensured. YÖKAK conducts regular review activities regarding the qualifications determined in accordance with the legislation.

Accreditation Agency Name: Agentur für Qualitätssicherung durch Akkreditierung von Studiengängen (AQAS)

• Students are accepted to the Public Relations and Publicity program on the condition that they have received sufficient relevant field scores from the YKS exams conducted by ÖSYM (Student Selection and Placement Center). For detailed information, the necessary registration and admission requirements in the ÖSYM Higher Education Programs and Quotas Guide can be followed. Registration requirements and documents required for registration are announced on the university and faculty web addresses at the beginning of each academic year.

Students who graduate from the Department of Public Relations and Publicity and earn the title of communication specialist work primarily in the corporate communication departments of corporate companies, public relations companies and advertising agencies.  However, today, public and private companies also need to communicate with their target audiences.  Our graduates have the opportunity to make a career as communication specialist, marketing communication specialist, advertiser, creative writer, communication consultant, communication professional in corporate communication and marketing departments of institutions and organizations in various sectors, media organizations, non-governmental organizations, etc. Graduates of the Department of Public Relations and Publicity who continue their graduate programs can also pursue an academic career.

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transferring Between Associate and Undergraduate Programs, Double Major, Minor and Inter-Institutional Credit Transfer in Higher Education Institutions

1.2. Regulation on the Continuation of Graduates of Vocational Schools and Open Education Associate Degree Programs to Undergraduate Education

2. Law No. 2547 on Higher Education (Additional Article-35)

2.1. Regulation on Higher Education Quality Assurance and Higher Education Quality Board

The qualification is valid at all times.