Halkla İlişkiler ve Tanıtım Lisans Diploması

ISCO 08

ISCO 08

• It is a higher education program that covers an eight-semester program based on secondary educatiaon qualifications and provides education for a specific learning area or profession.
• Education and training is carried out in the form of formal, open or distance education. In addition, practical training is carried out as internship or workplace training in laboratories and workshops within higher education institutions or in industry, health institutions and workplaces.

• Education and training are carried out in the form of formal, open or distance education. In addition, practical training is provided as internships or workplace training in laboratories and workshops within higher education institutions or in industry, healthcare institutions and workplaces.

• To be able to comprehend main notions of other disciplines related with PR and to correlate them with PR
• To be able to practise information from PR disciplines together with other disciplines such as communication science, behavioural science, political science, economics, law, health communication, interpersonal communication and research.
• To be able to realise ethical codes and to behave accordingly
• To be able to follow current events related to PR discipline in national and international arena and to evaluate the from the PR perspective
• To be able to get theoretical information related with PR’s significant areas such as corporate identity, corporate image, sponsorship, corporate communication, health
• To be able to comprehend research, planning, practise and evaluation processes
• To be able to have information, capability and experience that can provide PR practices
• To be able to comprehend quantitative and qualitative research used in communication field and their features and to have information, capability and experience to make a research
• To be able to think strategically by using information learned from PR discipline and from other disciplines and to have the skill to create strategies
• To be able to get various communication skills such as making a presentation in front of a public, expressing his/her opinions clearly, getting involved in a team work, enabling

• Observe and recognize their own society and people.
• Understood their professional limitations/competencies as an undergraduate graduate.
• To be aware of and act in accordance with the professional ethics of the field in which he/she works.
• Has a scientific understanding of thought.
• Can think in an inquiring, critical and multidimensional way.
• Takes part in the adoption of behaviors and practices that will protect psychological health in the field of work.
• Can produce solutions to problems related to people in the working environment.

A variety of assessment methods such as mid-term(s), assignment(s), exercise(s), project(s), practice(s), and a final exam are implemented in the programme. Assessment methods may include classical test(s), multiple-choice test(s), homework(s), performance evaluation(s), and product evaluation(s).

Success Grade / COEFFICIENT

• AA          4,0
• BA          3,5
• BB          3,0
• CB          2,5
• CC          2,0
• DC          1,5
• DD          1,0
• FF           0,0

To oversee the quality of higher education programs;

- YÖK is responsible for planning, organizing, managing and supervising education and training and other activities in higher education institutions.

- "University Monitoring and Evaluation Reports" of higher education institutions prepared within the framework of the criteria determined by YÖK are published every year. The reports prepared according to these reports, including quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.

- "Foundation Higher Education Institutions Report" containing academic, administrative and financial data of foundation higher education institutions is published annually by CoHE. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. Quality assurance of undergraduate programs in higher education is ensured according to the "Procedures and Principles for Ensuring Quality Assurance of Higher Education Diploma Programs":

1. Creation and Approval of Curricula: YÖK determines the minimum standards and criteria required for the opening of undergraduate departments and programs in higher education institutions.

1.1. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will provide to the student are determined by the senates of higher education institutions in accordance with the basic principles determined by YÖK on these issues.

1.2. The curricula of the National Core Curricula are adopted by the relevant Council of Deans and implemented by higher education institutions with the approval of the Council of Higher Education.

2. Assessment and Evaluation: The measurement and evaluation of the learning outcomes of each undergraduate program is carried out according to the teaching and examination regulations prepared by higher education institutions in accordance with the basic principles determined by YÖK on these issues.

3. Certification: Students enrolled in undergraduate programs, if they successfully complete the course credits and other obligations determined by higher education institutions; receive a bachelor's diploma.

4. Self-Assessment-External Evaluation: Higher education institutions, in the context of continuous monitoring, enter the "Institutional Internal Evaluation Reports" of the previous year into the Information System prepared by the Higher Education Quality Council (YÖKAK) at the beginning of each year. YÖKAK shares the "Institutional Feedback Report" prepared for the external evaluation of higher education institutions with the public. In addition, accreditation decisions issued by accreditation bodies authorized or recognized by YÖKAK also indicate that the quality assurance of the qualifications of the programs is ensured. YÖKAK conducts regular review activities regarding the qualifications determined in accordance with the legislation.

• Graduating from secondary education institutions or secondary education institutions of foreign countries whose equivalence is approved by the Ministry of National Education and meeting the admission requirements for undergraduate programs of higher education institutions.
• To be placed in the relevant undergraduate program of the higher education institution as a result of the central exam conducted by the Measurement, Selection and Placement Center (ÖSYM), whose procedures and principles are determined by YÖK.
• To have obtained sufficient points as a result of the central exam held by ÖSYM for the programs of higher education institutions that accept students with special talent exam, whose procedures and principles are determined by YÖK, and to have succeeded in the special talent exam.
• To be placed in undergraduate programs that are the continuation of the fields they have completed in higher education institutions for associate degree graduates as a result of the Vertical Transfer Exam (DGS) conducted by ÖSYM, whose procedures and principles are determined by YÖK.

• Those with a bachelor's degree can continue their studies in master's degree programs and, if they meet the relevant requirements, in doctoral and proficiency in art programs accepted with a bachelor's degree.
• Undergraduate students have the right to participate in double major programs offered by the higher education institutions where they are studying. Students enrolled in double major programs can take courses from two diploma programs simultaneously and receive two separate undergraduate diplomas if they are successful.

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transferring Between Associate and Undergraduate Programs, Double Major, Minor and Inter-Institutional Credit Transfer in Higher Education Institutions

1.2. Regulation on the Continuation of Graduates of Vocational Schools and Open Education Associate Degree Programs to Undergraduate Education

2. Law No. 2547 on Higher Education (Additional Article-35)

2.1. Regulation on Higher Education Quality Assurance and Higher Education Quality Board

The qualification is valid at all times.