İletişim Stratejileri ve Halkla İlişkiler Tezsiz Yüksek Lisans Diploması

Ege University Rectorate Gençlik Caddesi 35040 Bornova – Izmir Telephone: (0-232) 311 10 10 Email: webadmin@ege.edu.tr

Academic

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• Implementing the knowledge on fields such as; communication science, business management, marketing / marketing communications, sociology, organizational psychology, economy, political science, information communication technologies, law, research-statistics, cultural studies, communal gender, art and aesthetic etc. to the discipline of public relations.
• Being able to think strategically about public relations and related fields.
• Actualizing the strategic public relations management process which comprises; research, planning, implementing and evaluation steps that depends on stakeholder analysis.
• Evaluating the contribution of public relation theories and applications to the existing/potential occasions and problems in the national and international area.
• To master on the historical process and theoretical basis of public relations discipline.
• Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
• Offering occupational views and solutions by following the national and international cultural and contemporary approaches, problems and events.
• Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
• Being able to plan and apply strategic communication processes in the fields of communal communications, public opinion building, agenda determination, setting, orientation and managing.
• To have a through knowledge of the communication methodology directed to private sector, public sector and civil society.
• To master on media and techniques which are used in public relations and being able to use this knowledge in event management.
• Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
• Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.
• To master on academic writing skills and producing academic work based on this knowledge.
• Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
• Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
• Having critical conception skills and evaluating the field according to the critical theory by being aware of public relations occupational ethics.

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Methods for measuring and evaluating the lectures within the programme are highlighted in the educational plans which have been prepared by the professors who deliver the lectures.

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The applicants who hold a Bachelor's Degree and willing to enroll in the Master's programme may apply to the Directorate of the Graduate School with the documents: 1-Sufficient score (at least 55 out of 100) from the Academic Staff and Graduate Study Education Exam (ALES) conducted by Student Selection and Placement Center (OSYM) or GRE Graduate Record Examination (GRE) score or Graduate Management Admission Test (GMAT) score equivalent to ALES score of 55. 2-English proficiency (at least 70 out of 100 from the Profiency Exam conducted by Ege University Foreign Language Department, or at least 50 out of 100 from ÜDS (University Language Examination conducted by OSYM) or TOEFL or IELTS score equivalent to UDS score of 50. The candidates fulfilling the criteria outlined above are invited to interwiev. The assessment for admission to masters programs is based on : 50% of ALES, 25% of academic success in the undergraduate programme (cumulative grade point average (CGPA) ) and 25% of interview grade. The required minimum interview grade is 50 out of 100. The candidates having an assessed score of 60 at least are accepted into the Master's programme. The results of the evaluation are announced by the Directorate of Graduate School.

The programme consists of a minimum of seven courses delivered within the graduate programme of the department and in related fields, one seminar course, and thesis, with a minimum of 21 local credits. The seminar course and thesis are non-credit and graded on a pass/fail basis. The duration of the programme is four semesters. The maximum period to complete course work in a masters program with thesis is 4 semesters. However, with the approval of their advisors, students can in subsequent semesters take additional departmental courses with or without credits. The total ECTS credits of the programme is 105 ECTS. A student may take undergraduate courses on the condition that the courses have not been taken during the undergraduate program. However, at most two of these courses may be counted to the Master's course load and credits. Students must register for thesis work and the Specialization Field course offered by his supervisor every semester following the semester, in which the supervisor is appointed. A student who has completed work on the thesis within the time period, must write a thesis, using the data collected, according to the specifications of the Graduate School Thesis Writing Guide. The thesis must be defended in front of a jury. The Master's thesis jury is appointed on the recommendations of the relevant Department Chairperson and with the approval of the Administrative Committee of the Graduate School. The jury is composed of the thesis supervisor and 3 to 5 faculty members. Of the appointed jury members, up to one may be selected from another Department or another University. In case the jury consists of 3 members, the co-supervisor cannot be the jury member. A majority vote by the jury members determines the outcome of the thesis or examination. The vote can be for "acceptance", "rejection" or "correction". The Department Chairperson will inform the Director of the Graduate School, in writing, of the jury's decision within 3 days. To correct or change a thesis found incomplete and/or inadequate by the jury, the jury must specify in its report that such corrections are necessary. A student may be given, by a decision of the Administrative Committee of the Graduate School, up to three months to complete the corrections. The student must then retake the thesis examination.

Graduates of this program can work in both public and private sectors, become academicians or may work in private sectors as a researcher. Graduates have to get sufficient scores from KPSS or be successfull in the exams which the institutions organize by themselves in order to work in the public sector.

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