Medya ve İletişim Lisans Diploması

ISCO:08 ISCO:  2642, 2432

ISCO:08 ISCO:  2642, 2432

The curriculum of the Department of Media and Communication has been prepared with an interdisciplinary perspective in order to educate individuals who have the ability to analyze communication processes in the media sector, master new communication technologies and have the ability to analyze political and social events in social life. The curriculum includes applied and theoretical courses such as Journalism Practices, Media Economics, Television Production and Management, Digital Media Studio, Brand Management, Media Planning, Internet Journalism, International Communication and Public Diplomacy, Visual Culture, New Media Management.

Education and training is carried out in the form of formal, open or distance education (hybrid). In addition, practical trainings are carried out as internship or workplace training.

• Knows the basic concepts, theories and methods required by the fields of media and communication systems specialization.
• Knows the national, international, social and cultural dimensions of media and communication.
• Knows the processes specific to media culture, scientific and technological developments in the field.
• Knows the structural, managerial and technical characteristics of alternative media organizations as well as traditional/mainstream media.
• Knows the analysis of media forms and the characteristics of media literacy.
• Understands the media's perspective on ethical values and the professional ethical values that should be possessed.
• Has the ability to understand, interpret and apply the basic issues of communication.
• Understand the developments in the media and have the ability to analyze the current problems of the media.
• Has the ability to associate the theoretical knowledge required by the field of communication and media systems with practice.
• Has the ability to apply the principles of press profession and communication ethics to the profession with the awareness of professional responsibility.
• Follows new developments and discussions in the field of media and communication systems.
• Has the ability to use information technologies, press and broadcasting techniques effectively, to write, visualize and publish news using data collected from interactive media, web and social media.
• To be able to associate the knowledge and experience acquired in different fields with the multidisciplinary education he/she has received with his/her own field.
• Has the competence to take part in national and international fields with the ability of lifelong learning.
• Analyzes the news by following the media, synthesizes the information learned in the field of journalism in a social context.
• Using a foreign language at least at the European Language Portfolio B1 General Level, follows the information in the field and communicates with colleagues.
• To be able to use the tools and equipment necessary for their profession in the right place and at the right time, to have the competence to associate the theoretical knowledge with the applications in the sector.
• Takes an active role in teamwork, makes media planning and organizes media relations by establishing written and oral communication.
• Has the competence to conduct public opinion research by following new developments and discussions in the field of media and communication systems.
• Has the competence to produce solutions to the problems encountered in the communication process and to take initiative on the subject.

The individual possesses advanced proficiency in the following core competencies:

• Literacy competence
• Multi-lingual proficiency
• Ability to work in groups
• Ability to prepare and present presentations
• Ability to debate
• Ability to use communication technologies
• Competence in knowing concepts and theories in the field of communication and media
• Competence in media analysis and applications
• Ability to know legal, moral and ethical values in the media

The individual possesses intermediate proficiency in the following core competencies:

• Multi-lingual proficiency - moderate
• Ability to use communication technologies-moderate

Teaching Methods and Codes Used at Beykent University [1]
1: Lecture, 2: Question-Answer, 3: Discussion, 4: Drill and Practice, 5: Demonstration, 6: Show Doing, 7: Role Play, 8: Group Work, 9: Simulation, 10: Brainstorming, 11: Six Hats, 12: Case Study, 13: Experiment / Laboratory / Workshop / Field Practice / Internship, 14: Individual Study, 15: Problem Solving, 16: Project Based Learning

Measurement Methods and Codes Used at Beykent University [1]
A: Exam, B: Quiz, C: Jury/Board Exam, D: Homework, E: Report, F: Research Paper, G: Presentation, H: Portfolio, I: Applied Skills Demonstration, J: Project Monitoring, K: Group Project Monitoring, L: Thesis Monitoring, M: Attendance

1) https://www.mevzuat.gov.tr/mevzuat?MevzuatNo=23305&MevzuatTur=8&MevzuatTertip=5
2) https://www.beykent.edu.tr/docs/default-source/yonergeler/beykent-universitesi-bagil-degerlendirme-sistemi-uygulama-yonergesi.pdf?sfvrsn=f994d223_4

3) Letter and/or number-based grading systems are used to evaluate student achievement.

A student's absolute achievement score; It consists of the contribution of the mid-term grade of that course and the final score of the semester (make-up exam score if the make-up exam has been taken) at certain rates. The contribution of in-term evaluations to the absolute success score; In formal education, it cannot be less than 40% and more than 70%, while in distance education, mid-term evaluations are calculated over 20% and end-of-term evaluations are calculated over 80%. Absolute success grades show the ranking grade of the students. Considering the success level of the class, the statistical distribution of the scores and the class average, how to obtain letter grades is determined by the Senate. The letter grade and coefficients and other signs are shown below:                     

2) Other letter grades and their meanings are listed below.

a) DZ grade; It is given when the attendance requirements of the course are not met.

b) Exempt grade (M); It is given to credits earned as a result of exemption exams. Exempt note; It is included in the graduation credit, it is not included in the weighted GPA calculation.

c) Passing grade (G); It is given in case of success of courses that are not included in the weighted GPA.

D) Failing grade (K); It is given in case of failure of courses that are not included in the weighted GPA.

In order to observe the quality of higher education programs;

· The Council of Higher Education is responsible for planning, organizing, managing and supervising education and training and other activities in higher education institutions.

· The "University Monitoring and Evaluation Reports" of higher education institutions prepared within the framework of the criteria determined by the Council of Higher Education are published every year. Reports prepared according to these reports, including quantitative and qualitative evaluations for higher education institutions, are shared with the public by the Council of Higher Education.

· The "Foundation Higher Education Institutions Report", which includes academic, administrative and financial data of foundation higher education institutions, is published every year by the Council of Higher Education. These reports, which include quantitative and qualitative evaluations made for foundation higher education institutions, are shared with the public by the Council of Higher Education.

Quality assurance of undergraduate programs in higher education is provided according to the "Procedures and Principles for Ensuring Quality Assurance of Higher Education Diploma Programs":

1. Establishment and Approval of Curricula: The Council of Higher Education determines the minimum standards and criteria required for the opening of undergraduate departments and programs in higher education institutions.

1.1. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will bring to the student are determined by the senates of higher education institutions in accordance with the basic principles determined by YÖK on these issues.

1.2. After the curriculum of the National Core Education Programs is accepted by the relevant Council of Deans, it is implemented by higher education institutions with the approval of the Council of Higher Education.

2. Assessment and Evaluation: How the measurement and evaluation of the learning outcomes that each undergraduate program will bring to the student is carried out in accordance with the teaching and examination regulations prepared by higher education institutions in accordance with the basic principles determined by YÖK on these issues.

3. Certification: Students enrolled in undergraduate programs, if they successfully complete the course credits and other obligations determined by higher education institutions; He receives a bachelor's degree.

4. Self-Evaluation-External Evaluation: At the beginning of each year, higher education institutions enter the "Institutional Internal Evaluation Reports" of the previous year into the Information System prepared by the Higher Education Quality Council (THEQC) in the context of continuous monitoring. YÖKAK shares the "Institutional Feedback Report" prepared by YÖKAK regarding the external evaluation of higher education institutions with the public. In addition, accreditation decisions made by accreditation bodies authorized or recognized by YÖKAK also show that the quality assurance of the qualifications of the programs is ensured. YÖKAK carries out regular review activities regarding the qualifications determined in accordance with the legislation.

In addition, the Quality Commission carries out the necessary work in accordance with the Istanbul Beykent University Quality Assurance Directive dated 10.06.2021 and numbered 2021/14.

Accreditation Body Name; Communication Research Association (Communication Education Evaluation Accreditation Board)

Start/End Date; 4.04.2024/14.04.2029

1. To graduate from secondary education institutions or foreign secondary education institutions whose equivalence is approved by the Ministry of National Education and to meet the admission requirements for undergraduate programs of higher education institutions.

2. To be placed in the relevant undergraduate program of the higher education institution as a result of the central examination conducted by the Measurement, Selection and Placement Center (ÖSYM), whose procedures and principles are determined by YÖK.

3. To be placed in undergraduate programs that are the continuation of the fields they have completed in higher education institutions for associate degree graduates as a result of the Vertical Transfer Exam (DGS) conducted by ÖSYM, whose procedures and principles are determined by YÖK.

Our department trains specialists who can apply the theoretical and technological knowledge they have acquired in the field of media and communication to their field of study, follow the reflections of communication technologies in the media sector, and have a critical and innovative perspective. Graduates can work in corporate communication units of private and public institutions with the education and experience they receive in the department. In addition, with the interdisciplinary perspective they gain, they can continue their academic careers by doing master's and doctoral studies in line with the field they are interested in.

Higher Education Law No. 2547

1.1. Regulation on the Principles of Transition Between Associate and Undergraduate Degree Programs in Higher Education Institutions, Double Major, Minor and Inter-Institutional Credit Transfer

1.2. Regulation on the Continuation of Undergraduate Education of Graduates of Vocational Schools and Open Education Associate Degree Programs

2. Higher Education Law No. 2547 (Additional Article-35)

2.1. Higher Education Quality Assurance and Higher Education Quality Council Regulation

The qualification is valid at all times.