| Yeterlilik Kodu | TR0030019610 | |
| Yeterlilik Adı | Pazarlama İletişimi ve Halkla İlişkiler Tezsiz Lisans Diploması | |
| Sorumlu Kurum | Bahçeşehir Üniversitesi | |
| Sorumlu Kurum İletişim Bilgisi | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Sorumlu Kurum URL | http://www.bahcesehir.edu.tr | |
| Yönelim | Akademik | |
| AYÇ Seviyesi | 7 | Yeterlilik TYÇ’ye yerleştirilmemiştir. |
| TYÇ Seviyesi | 7 | |
| Sınıflandırma (Tematik Alan) | Pazarlama ve reklamcılık | |
| Sınıflandırma (Meslek Kodu) |
ISCO 08 | |
| Kategori | Ana | |
| Kredi Değeri | 60 | |
| Programın Normal Süresi | 1 | |
| Program Profili (Amaç) | - | |
| Öğrenme Ortamları | - | |
| Öğrenme Kazanımları (Tanım) |
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| Anahtar Yetkinlikler | - | |
| Ölçme ve Değerlendirme Yöntemleri | - | |
| Kalite Güvencesi | - | |
| Giriş Şartı | - | |
| Başarma Şartları | - | |
| İlerleme Yolları (İlişki Türü) | Mezunlarımız; reklam ajanslarında, halkla ilişkiler şirketlerinde, medya planlama ve satın alma şirketlerinde, siyasi partilerde, sivil toplum örgütlerinde, in-house ajanslarda ve birçok işletmede marka yöneticisi, halkla ilişkiler uzmanı, kurumsal iletişim direktörü olarak çalışabilmektedir. Mezunlarımız ulusal ve çok uluslu kurumların da halkla ilişkiler ve kurumsal iletişim departmanlarında, stratejik iletişim uzmanı veya halkla ilişkiler uzmanı olarak çalışma/kariyer yapma imkanı bulabilmektedirler. | |
| Yasal Dayanağı | - | |
| Geçerlilik Süresi (Varsa) | - | |
| Yeterliliğe Erişim için İnternet Adresi | Adresi Aç | |
TR0030019610
ISCO 08
ISCO 08
- Öğrencilere genel olarak pazarlama iletişimine, özel olarak Halkla İlişkiler alanına yönelik, kariyerlerine destek olabilecek bilgi temelini sağlamak.
Mezunlarımız; reklam ajanslarında, halkla ilişkiler şirketlerinde, medya planlama ve satın alma şirketlerinde, siyasi partilerde, sivil toplum örgütlerinde, in-house ajanslarda ve birçok işletmede marka yöneticisi, halkla ilişkiler uzmanı, kurumsal iletişim direktörü olarak çalışabilmektedir. Mezunlarımız ulusal ve çok uluslu kurumların da halkla ilişkiler ve kurumsal iletişim departmanlarında, stratejik iletişim uzmanı veya halkla ilişkiler uzmanı olarak çalışma/kariyer yapma imkanı bulabilmektedirler.
| Qualification Code | TR0030019610 | |
| Qualification Title | ||
| Awarding Body | Bahcesehir Univesity | |
| Awarding Body Contact | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Awarding Body Url | http://www.bahcesehir.edu.tr | |
| Orientation | Academic | |
| EQF Level | 7 | The Qualification hasn't been included in TQF. |
| TQF Level | 7 | |
| Thematic Areas | Marketing and advertising | |
| National Occupation Classification |
ISCO 08 | |
| Category | Main | |
| Credit Value | - | |
| Program Duration | - | |
| Program Profile | - | |
| Learning Environments | - | |
| Description |
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| Key Competencies | - | |
| Further Info |
| |
| Quality Assurance | - | |
| Access Requirements | Student admission for this graduate program is made by evaluating the level of undergraduate success . International Students are accepted to the graduate programs with internationally accredited undergraduate diploma and the score of above mentioned exams. The acceptance of exchange students is executed within the framework of mutual agreements (Erasmus or General Academic Protocol) between Bahçeşehir Universtiy and the partner universities. Special Students ,can be registered to the courses upon approval of the related academic unit. | |
| Conditions for Success | - | |
| Progression Paths (Relationship Type) | Our graduates can work as brand managers, public relations experts and corporate communications managers in advertising agencies, public relations companies, media planning and buying companies, political parties, non-governmental organizations, in-house agencies, and in many other enterprises. Our graduates can also find career/job opportunities in national and international corporations as public relations or strategic communications specialists. | |
| Legal Basis | - | |
| Validity Period (If Any) | - | |
| Url | Open Address | |
TR0030019610
ISCO 08
ISCO 08
- To provide students with a foundation in Marketing Communications in general and Public Relations in particular in order to support their career in communication field.
- According to BAU Bachelor's Degree Program Education Regulations, Article 23, 1st and 4th provisions, “there must be at least one midterm exam and one semester/year end exam among the evaluation activities of each course”.
- Requirements to take the resit exam are devised by the Senate. If the course instructor deems appropriate, semester/year activities such as homeworks and laboratary projects can be assessed as a part of the semester/year end grade.
- The course instructor decides student’s course grade by considering student’s midterm grade, semester/ year end grade, semester/year performance, and attendance.
- Semester/year end exam must constitute at least 40% of the course grade; and course instructor is authorised to determine the weight of midterm exam and semester/year end exam, and to convert these grades to course grade.
- Regulations regarding the evaluation process are clearly stated on the course syllabus and announced to students at the beginning of the semester/year.
- Student’s course grade is decided by taking student’s all activities during the semester/year into consideration and by applying relative evaluation system.
Student admission for this graduate program is made by evaluating the level of undergraduate success . International Students are accepted to the graduate programs with internationally accredited undergraduate diploma and the score of above mentioned exams. The acceptance of exchange students is executed within the framework of mutual agreements (Erasmus or General Academic Protocol) between Bahçeşehir Universtiy and the partner universities. Special Students ,can be registered to the courses upon approval of the related academic unit.
Our graduates can work as brand managers, public relations experts and corporate communications managers in advertising agencies, public relations companies, media planning and buying companies, political parties, non-governmental organizations, in-house agencies, and in many other enterprises. Our graduates can also find career/job opportunities in national and international corporations as public relations or strategic communications specialists.