Pazarlama Lisans Diploması

Key Learning Outcomes;

Graduates of the programs will be able to;

1. Apply area concepts and theories in various disciplines of business to solve business-related problems.
2. Make decisions using appropriate analytical and quantitative techniques as business leaders.
3. Demonstrate awareness on ethical and environmental issues when dealing with business and marketing related problems.
4. Communicate effectively to facilitate information flow in organizational, social, and intercultural contexts related to their fields.
5. Articulate and analyze strategies for promoting creativity and innovation in business and marketing practices.
6. Demonstrate teamwork and leadership skills required in a business environment.
7. Analyze how local, regional, and international markets operate, and how economic, social and cultural issues affect marketing related business decisions.

Supplementary Learning Outcomes;

Graduates of the programs will be able to;

1. Apply solutions to the current and various environments in an innovative and creative way.
2. Use a foreign language to follow new developments in business and management area and to communicate colleagues from all around the world.
3. Use information and communication technologies along with advanced computer programs used in management.
4. Have research skills to find necessary resources that enable companies to evaluate and solve business-related problems.

(1) High School Diploma (2) Placement through a nation-wide Student Selection and Placement Examinations (3) Certificate of Istanbul Bilgi University English Language Exam (BILET) or acceptable score of TOEFL or similar internationally recognised exams (4) For graduates of short-cycle degree programmes from the same or related fields of studies of vocational schools (MYOs), placement through a nation-wide Vertical Transfer Examination (Dikey Geçiş Sınavı) (5) For foreign students, placement by direct applications of candidates to the university and assessment by the university within the frameworks of the publicly available national and institutional regulations published on the university’s web site

The students graduating from the BA in Marketing Program ,will have the knowledge specifically related to the field of marketing as well as having the basic skills in Management, General Business , and finance and will have the experience of solving real cases from Turkey as well as from global companies.Thus, they will be able to make strategic decisions , will be equipped by a second foreign language and thus can be efficient and effective managers that will be functional in local as well as global companies. The graduates of this program will be able to work in the areas of brand management, services management, retailing, advertising , sales, marketing communications , global marketing and marketing research as well as building up their own ventures using their innovative and entrepreneurial skills. Some of the students will be able to get good references to prestigious universities for their post graduate degrees.

Qualification is valid indefinitely.