Pazarlama (Pınarbaşı Meslek Yüksekokulu) Ön Lisans Diploması

ISCO 08

ISCO 08

• They can undertake different tasks by working as a team in different departments in public and private sector institutions in the field of marketing.
• They can continue academic and/or continuing education programmes for their professional career development in the field of marketing.
• They can establish their own company as an entrepreneur in their field or take an active role in this process.

In 2017, the Department of Marketing and Foreign Trade, Marketing Programme, which was opened within Erciyes University Pınarbaşı Vocational School and started to admit students in the 2017-2018 academic year, was transferred to Kayseri University, which was established by the law published in the Official Gazette dated 18 May 2018 and numbered 30425 with the Law on the Amendment of Higher Education Law and Some Laws and Decree Laws, and continues its education and training. With the decision taken at the meeting of the Higher Education Executive Board dated 30.03.2011 and in accordance with Article 7/d-2 of the Law No. 2547 amended by the Law No. 2880, it was deemed appropriate to change the Department of Marketing and Foreign Trade to the Department of Marketing and Advertising. Marketing Programme has become a programme under the Department of Marketing and Advertising. Updates regarding the name change by the Personnel Department and School Management are ongoing. Our Vocational School; In addition to an excellent physical structure built by a philanthropist businessman in terms of education and training, all our classes are equipped with projectors and similar equipment suitable for information and development technologies. In addition, 1 computer laboratory for 30 people for IT services, a full-day reading room, a conference hall, a student canteen, a student car park, as well as a camellia for recreational purposes and a greened and clean landscaping serve our students. The education given in our school is studentoriented and aimed at output. In this context, it is aimed to bring to the forefront the ability of the students we train to be researchers, prone to teamwork, and to put forward their creative thinking.

• Have a basic level of current, theoretical and practical knowledge about the field of marketing.
• Have knowledge about occupational health and safety, environmental awareness and quality processes.
• Explain the basic concepts of product and brand management.
• Have knowledge of public relations and advertising practices within the scope of marketing communication.
• Have knowledge about customer relationship management.
• Have knowledge about entrepreneurship and innovation.
• Follow the current developments and applications related to the field of marketing and use them effectively.
• Use basic information technologies effectively in the professional field.
• Have the ability to evaluate problems and issues related to the field of marketing with a critical approach and to offer solutions.
• Explain and apply digital marketing, retail management and sales techniques.
• Explain and apply international marketing and foreign trade techniques.
• Effectively present the knowledge, skills and thoughts acquired in the field of marketing to the relevant people through written and oral communication and express themselves clearly.
• Create marketing strategies and manage the processes.
• Take responsibility as a team member to solve the problems encountered in applications related to the field of marketing, work effectively and disciplined.
• Have an awareness of career management and lifelong learning.
• Have social, scientific, cultural and ethical values in the stages of collecting, applying and announcing the results of data related to the field of marketing.
• Follow the innovations and innovations with information using a foreign language and communicate at a basic level.

Has the key competences listed below at pre-advanced level.

1. Literacy competence

2. Multilingual competence

3. Mathematical competence and competence in science, technology and engineering

4. Digital competence

5. Personal, social and learning to learn competence

6. Citizenship competence

7. Entrepreneurial competence

8. Cultural awareness and expression

T.C. KAYSERİ UNIVERSITY PINARBAŞI VOCATIONAL SCHOOL EDUCATION AND TRAINING DIRECTIVE:

Exams ARTICLE 16- (1) Midterm exams, make-up exams, final exams, make-up exams and other exams determined by the Senate are conducted according to the following principles:

a) Exams can be conducted as test, written, oral, practical or written-oral, written-applied or written-oral-applied. At least one midterm exam is held for a course in each semester. The relevant board decides on the types and numbers of exams.

b) Students must take the exams on the day, time and place specified in the exam programmes. If a student takes an exam that he/she should not take, the grade he/she receives is cancelled.

c) Exams can be held on Saturdays and Sundays except for religious and national holidays.

ç) Students who cannot take the midterm exam for justified and valid reasons are given the right to an excuse exam by the relevant board of directors. No make-up exam right is granted for exams other than midterm exams. Students who want to benefit from the excuse exam must apply to the relevant unit before the end of the course period and within seven days at the latest from the end of the excuse. The right to make-up exam cannot be used more than once for the same course. Excuse exams are held within the relevant semester.

d) Students who meet the course registration and attendance requirements take the semester or year-end exams in accordance with the academic calendar.

e) Provided that they stay within the maximum course load limits, students can re-register for the courses they have been successful at the beginning of each semester in order to increase their grades and take the exams of that course. In addition, students who are successful in the final exam can take the make-up exam in order to raise their grades. In both cases, the last grade taken is considered valid. Students who want to take the exam to improve their grades must indicate that they will take the exam from ÖBİSİS at least three days before the date of the make-up exam of that course. Otherwise, these students cannot take the exam; even if they take the exam, their exams are deemed invalid.

f) Make-up exams can be held for the related semester courses after each semester. The relevant board decides on the method and date of this exam. In units that apply the class passing system, additional make-up exam right may be determined by the Senate.

g) After the make-up exams, students who have taken the continuation of the course, regardless of the semester, are given the right to take a single course exam, except for the graduation homework, graduation thesis, internship and preparatory class, which are not considered as a course in order to graduate. The midterm exam grade is not taken into account in the single course exam. The success grade of students who take the single course exam is determined only according to the single course exam grade.

Measurement and evaluation of success ARTICLE 19- (1) Exams are measured out of 100 points. The midterm and final exam results of a course are shown with a numerical score. The score of the exams that the student did not take is zero (0).

(2) The average midterm exam score is determined by dividing the sum of the student's scores in the midterm exams by the number of midterm exams taken. The fractional number to be found in this way is increased to a whole number.

(3) The raw success score is calculated by adding 40% of the average score of the midterm exams to 60% of the semester or year-end exam score. In the calculation of these ratios, fractions are preserved; however, in the calculation of the raw achievement score, half numbers are rounded up to whole numbers.

(4) Raw achievement grades are determined by using Method I (around 50), one of the relative grade conversion methods whose principles are determined by the Senate.

(5) The grades and coefficients of the 4 point system used at the University are shown in the table below:

• Achievement Grade Coefficient AA Achievement Grade 4.00 BA Excellent 3.50 BB Good 3.00 CB Good 2.50 CC Fair 2.00 DC Satisfactory 1.50 DD Failing 1.00 FD Failing 0.50 FF Failing 0.00 Failing
• (6) In order to be successful in a course, the grade must be at least CC or higher.

To monitor the quality of higher education programmes;

YÖK is responsible for the planning, organisation, management and supervision of education and training and other activities carried out in higher education institutions. ‘University Monitoring and Evaluation Reports’ of higher education institutions prepared every year within the framework of the criteria determined by CoHE are published. Reports prepared according to these reports, including quantitative and qualitative evaluations of higher education institutions, are also shared with the public by YÖK. Every year, YÖK publishes the ‘Foundation Higher Education Institutions Report’, which includes academic, administrative and financial data on foundation higher education institutions.

These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. Quality assurance of associate degree programmes in higher education is ensured according to the ‘Procedures and Principles for Ensuring Quality Assurance of Higher Education Diploma Programmes’:

1. Creation and Approval of Curricula:

1.1. YÖK determines the minimum standards and criteria required for the opening of associate degree departments and programmes in higher education institutions.

1.2. The curriculum of associate degree programmes in higher education institutions and the learning outcomes that each diploma programme will provide to the student are determined by the senates of higher education institutions in accordance with the basic principles determined by YÖK on these issues.

1.3. The curriculum of National Core Education Programmes is implemented by higher education institutions with the approval of YÖK.

2. Assessment and Evaluation: How the measurement and evaluation of the learning outcomes that each associate degree programme will provide to the student is carried out according to the teaching and examination regulations prepared by higher education institutions in accordance with the basic principles determined by YÖK on these issues.

3. Certification: Students enrolled in associate degree programmes receive an associate degree diploma if they successfully complete the course credits and other obligations determined by higher education institutions.

4. Self-Assessment-External Evaluation: Higher education institutions, in the context of continuous monitoring, enter the ‘Institutional Internal Evaluation Reports’ of the previous year at the beginning of each year into the Information System prepared by the Higher Education Quality Board (YÖKAK).

YÖKAK shares the ‘Institutional Feedback Report’ prepared for the external evaluation of higher education institutions with the public. In addition, accreditation decisions given by accreditation bodies authorised or recognised by YÖKAK also indicate that the quality assurance of the qualifications of the programmes is ensured. YÖKAK carries out regular review activities regarding the qualifications determined in accordance with the legislation

T.C. KAYSERİ UNIVERSITY PINARBAŞI VOCATIONAL SCHOOL EDUCATION AND TRAINING DIRECTIVE: ARTICLE 6

(1) Registration of students to the Vocational School is made in accordance with the principles to be determined by the Higher Education Council and the Senate. Registration to the university is made by the candidate himself/herself. However, the registrations of those with justified and valid excuses can also be made by persons who are given a notarised power of attorney. The requirements for registration are as follows:

a) Graduating from a high school or equivalent vocational school or one of the high schools of a foreign country whose equivalence is approved by the Ministry of National Education, (In case YÖK allows a period of time for high school graduation, the student's registration is made without a high school diploma; If the student fails to bring the high school diploma at the end of the allotted period, the student's registration is cancelled and his/her relationship with the University is terminated. )

b) To be placed in the relevant unit of the University as a result of the exam conducted by OSYM.

(2) Students can register via e-government or the University Student Information System (ÖBİSİS).

(3) The registration of foreign students to the University is made within the framework of the provisions of the relevant legislation and the principles determined by the Senate,

(4) The original or a copy approved by the University of the documents required for registration are accepted. Regarding military service and criminal record, the process is carried out based on the candidate's declaration. Final registration cannot be made with incomplete documents or by post. Candidates who do not make their final registration between the specified dates cannot claim any rights.

(5) A student ID card is given to the student who makes a final registration to the University. In case of loss of the ID card, a new one is issued based on the loss announcement published in a local or national newspaper. Identity cards of students who graduate or dismiss from the University are taken back.

Graduates of the Department of Marketing can work as salesperson, sales representative, sales manager, marketing researcher, customer relations officer, public relations officer, advertising and promotion specialist in public and private sector organisations in stores or in the field.

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transfer between Associate and Undergraduate Degree Programmes, Double Major, Minor and Inter-Institutional Credit Transfer in Higher Education Institutions

1.2. Regulation on the Continuation of Graduates of Vocational Schools and Open Education Associate Degree Programmes to Undergraduate Education

2. Law No. 2547 on Higher Education (Additional Article-35)

2.1.Regulation on Higher Education Quality Assurance and Higher Education Quality Board

The qualification is valid continuously.