Pazarlama (Sapanca MYO) Ön Lisans Diploması

ISCO 08

ISCO 08

Graduates of the program are expected to:

• Be employed in various positions within the marketing and related departments of businesses operating in different sectors in the public or private sector, or establish their own businesses by utilizing their entrepreneurial skills.
• Successfully pass the DGS (Vertical Transfer Exam) if they wish to continue their education at the bachelor’s level after graduation.
• Develop their skills throughout their careers by continuously engaging in educational activities in line with the philosophy of lifelong learning.

Education and training are conducted in the form of formal education. Additionally, practical training is provided through internships or on-the-job vocational training in laboratories and workshops within higher education institutions, as well as in industries and workplaces.

• Possesses fundamental, up-to-date, and practical knowledge related to their profession.
• Has knowledge of occupational health and safety, environmental awareness, and quality processes.
• Follows and effectively applies current developments and practices in their profession.
• Efficiently uses information technologies (software, programs, animations, etc.) relevant to their profession.
• Has the ability to analyze and evaluate professional problems and issues independently with an analytical and critical approach and propose solutions.
• Effectively presents their thoughts in written and verbal communication and expresses them clearly.
• Takes responsibility as a team member to solve complex and unforeseen problems encountered in professional applications.
• Is aware of career management and lifelong learning.
• Adheres to social, scientific, cultural, and ethical values in the collection, application, and dissemination of data related to their field.
• Follows developments in their field and communicates with colleagues using a foreign language.
• Develops marketing strategies and manages processes.
• Explains the fundamental concepts and regulations of public relations, customer relationship management, product management, and brand management.
• Explains and applies sales, advertising, and e-marketing techniques.
• Explains and applies international marketing and foreign trade techniques.

Has the key competencies listed below at pre-advanced level.

• Digital Competence

• Personal, Social, and Learning to Learn Competence

• Citizenship Competence

• Entrepreneurial Competence

• Cultural Awareness and Expression Competence

• The assessment and evaluation processes for all courses in the program curriculum are carried out in accordance with the SUBÜ Education, Teaching, and Examination Regulations and the relevant guidelines.

• The assessment and evaluation methods, types of exams, number of assessments, and their weightings are determined based on the principles set out in the guidelines approved by the Senate.

• Assessment and evaluation are conducted through the evaluation of both in-term and end-of-term activities.

• Students’ academic performance in courses is measured through at least four exams throughout the year and one final exam at the end of the year. In-term assessments may include midterm exams, quizzes, assignments, projects, oral exams, and performance tasks.

• The percentage (weight) of these assessment components in the final course grade is determined by the course coordinator.

• Both letter grading and numerical grading systems are used to evaluate student performance.

• The assessment and evaluation system for each course is detailed in the course description page within the SUBÜ Information Management System (BYS).

To oversee the quality of higher education programs;

YÖK is responsible for the planning, organization, management and supervision of education and training and other activities carried out in higher education institutions.

“University Monitoring and Evaluation Reports” of higher education institutions are published every year within the framework of the criteria determined by YÖK. The reports prepared according to these reports, including quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.

Every year, YÖK publishes the “Foundation Higher Education Institutions Report”, which includes academic, administrative and financial data on foundation higher education institutions. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. Quality assurance of undergraduate programs in higher education is ensured according to the “Procedures and Principles for Ensuring Quality Assurance of Higher Education Diploma Programs”:

1. Creation and Approval of Curricula:

1.1. YÖK determines the minimum standards and criteria required for the opening of undergraduate departments and programs in higher education institutions.

1.2. The curriculum of associate degree programs in higher education institutions and the learning outcomes that each program will provide to the student are determined by the senates of higher education institutions in accordance with the basic principles determined by YÖK on these issues.

2. Assessment and Evaluation: How the measurement and evaluation of the learning outcomes that each associate degree program will provide to the student is carried out according to the education and training and examination regulations prepared by higher education institutions in accordance with the basic principles determined by YÖK on these issues.

3. Certification: Students enrolled in associate degree programs, if they successfully complete the course credits and other obligations determined by higher education institutions; receive a bachelor's degree.

4. Self-Assessment-External Evaluation: Higher education institutions, in the context of continuous monitoring, enter the “Institutional Internal Evaluation Reports” of the previous year into the Information System prepared by the Higher Education Quality Council (YÖKAK) at the beginning of each year. YÖKAK shares the “Institutional Feedback Report” prepared for the external evaluation of higher education institutions with the public. In addition, accreditation decisions issued by accreditation bodies authorized or recognized by YÖKAK also indicate that the quality assurance of the qualifications of the programs is ensured. YÖKAK conducts regular review activities regarding the qualifications determined in accordance with the legislation.

Association for the Evaluation and Accreditation of Vocational Education (MEDEK)

Accreditation Start/End Date:

01.10.2025 - 31.12.2028

• Students are admitted to the Marketing Program through the university entrance exam conducted by ÖSYM.

• Candidates can apply to the program based on their Basic Proficiency Test (TYT) scores.

• International students are admitted through the Foreign Student Exam (YÖS).

• Additionally, student admissions are possible through Lateral Transfer (Yatay Geçiş) and the Double Major Program (ÇAP).

• While university placements are carried out by ÖSYM based on students’ preferences, registration is completed via the e-Government system (e-Devlet) or by the student affairs office.

Marketing Program Graduates:

• Can work in various positions within the marketing and related departments of businesses operating in different sectors of the public or private sector, such as sales manager, marketing researcher, sales representative, customer relations specialist, public relations officer, advertising and promotion specialist, etc.
• Can establish their own businesses by utilizing their entrepreneurial skills.
• Can continue their education in bachelor’s degree programs if they successfully pass the DGS (Vertical Transfer Exam).

Additionally, students can obtain a second associate degree simultaneously with the Marketing Program through the Double Major Program (ÇAP).

1. Higher Education Law No. 2547

2. Regulation on the Principles of Transferring Between Associate and Undergraduate Programs in Higher Education Institutions, Double Major, Minor and Inter-Institutional Credit Transfer

3. Regulation on the Continuation of Graduates of Vocational Schools and Open Education Associate Degree Programs to Undergraduate Education

4. Regulation on Higher Education Quality Assurance and Higher Education Quality Board

The qualification is permanently valid.