Pazarlama Tezli Yüksek Lisans Diploması

Key Learning Outcomes;

Graduates of the programs will be able to;

1. To be able to define and become familiar with main Marketing Terms and Methodology.
2. To be able to comprehend the major changes that Marketing terms and methodology have gone through and share this with the academics in the same field.
3. To analyze the macro environmental factors that influence the marketing decisions of the companies and interpret the results with scientific methods.
4. To equip the students with the analytical perspective to analyze and use the changing Marketing Management perspectives. To play the integrator role with other functions in the organization.
5. To be in accordance with the ethical standards in marketing research with respect to duration, definition, implementation, analysis of data and sharing of research results.
6. To grasp and comprehend all research methodologies in the qualitative and quantitative areas and to apply the research methods in the field.
7. To gain the knowledge and the ability to upload, analyze and report the research data with suitable computer software.

Supplementary Learning Outcomes;

Graduates of the programs will be able to;

1. To be able to organize the field research in Marketing individually or as a team, to implement the methodological model effectively and to control the appropriateness according to ethical standards.
2. To gain the ability to evaluate analytically the effectiveness of Marketing Strategies on the chosen target markets.
3. To make students understand theoretically the marketing developments on a global scale, to follow up the competitive strategies used to create distinctive competences and to have constant interaction.
4. To extend the analysis related to the researches at the local, regional and global level and thus to strengthen the loyalty of the customers in these markets.
5. To determine marketing vision, mission and objectives in line with companies strategic marketing plans to gain distinctive competencies against the rivals, to increase quality in the value chain.
6. In order to increase the value to the stakeholders, to be able to teach the students not just to follow the profitability of their companies but also to regard the societal interests.
7. To be able to use at least one foreign language with the appropriate marketing terminology which would enable the students to find a position in global and multinational companies.
8. To be able to integrate theories and knowledge in economics, psychology, sociology, anthropology and areas that form the foundation of marketing with the concepts related to the marketing field.

(1) First cycle (Bachelor's degree) (2) National centralized Graduate Education Entrance Examination (3) Certificate of Istanbul Bilgi University English Language Exam (BILET) or acceptable score of TOEFL or similar internationally recognised exams (4) Satisfactory score on the admission interview

The graduates of these program will be on the road to having higher positions in the companies such as CMO .The main aim is to equip the graduates with strategic marketing skills and enlarge their perspective in decision making to create competitive advantage for their companies. The globalization of companies have created the need for those managers who have a deep knowledge about the international business skills, with multicultural perspectives .So, the graduates will have the chance to become expatriate managers in different parts of the world.

Qualification is valid indefinitely.