Reklamcılık Lisans Diploması

ISCO:08

ISCO:08

The Advertising Department’s four-year undergraduate program consists of eight semesters, and the language of instruction is Turkish.

The Advertising Department is structured to train qualified individuals who are increasingly valued in today’s advanced industrial societies. Established with the aim of providing both a solid intellectual foundation and practical skills required by the industry, the department offers a four-year undergraduate education with a well-qualified academic staff and a curriculum designed to meet students’ interests and orientations.

Education and training can be carried out in formal, open, or distance learning formats. Advertising Department students have the opportunity to develop their knowledge and skills through both theoretical courses and practical applications.

Facilities such as media laboratories, creative workshops, and digital production areas provide students with the opportunity to work on real-life advertising projects. Additionally, collaborations with industry and internship programs enable students to gain professional experience and prepare for their careers.

Graduates of the Advertising Department will be able to:

• Understand fundamental theoretical knowledge, concepts, and models of advertising and marketing communication.
• Adapt advertising campaigns to different advertising media.
• Relate scientific, social, economic, legal, and political developments to theoretical knowledge, principles, and concepts in the field of advertising.
• Utilize research methods and techniques related to advertising for campaign design tailored to target audiences’ needs.
• Recognize the impact of communication and advertising on individuals and society.
• Be aware of and act in accordance with the legal and ethical dimensions of advertising.
• Effectively use digital media in advertising campaigns.
• Conduct target audience analysis and design advertising messages based on consumer behavior.
• Take responsibility in teams managing the advertising and campaign preparation process and work harmoniously as a team member.
• Have knowledge of the objectives, standards, and functions of domestic and international institutions and professional organizations in the production and service sectors related to advertising.
• Analyze and critically evaluate advertising products both linguistically and conceptually.
• Understand the development, theories, and relationships of the media industry, particularly advertising media, with society and politics.
• Have a comprehensive understanding of the planning, designing, and execution processes of advertising campaigns.
• Possess problem-solving, planning, and presentation skills in the advertising campaign development process.
• Apply media planning and purchasing processes according to advertising strategies across different media platforms.

Graduates of the Advertising Department will possess the following key competencies:

• Literacy competency
• Critical and creative thinking skills
• Strategic and analytical thinking competency
• Digital media and technology utilization skills
• Knowledge in marketing and consumer behavior
• Visual communication and design skills
• Teamwork and leadership skills
• Presentation and effective communication competency
• Advertising campaign planning and execution skills
• Awareness of ethical values and social responsibility

Measurement and Evaluation At least one midterm and final exam is given for each course given in the Advertising Program. In addition, quizzes and homework evaluations can be made. In this evaluation; the course instructor takes into account the statistical results of the scores students taking the course receive from the midterm and final exams, and the grades received are converted into a 4-letter system within the framework of the principles specified in the regulation. A student who receives one of the grades AA, BA, BB, CB and CC from a course is considered to have passed that course. A student who receives a grade DC or DD from a course is considered to have passed that course. In the interim semesters/years, these letter grades are evaluated with their coefficients in the calculation of the CGPA. A student who receives a grade FF is unsuccessful and must take this course in the first semester/year it is given and fulfill the attendance and exam requirements. Courses recognized with M and G grades are not included in the evaluation in the calculation of the CGPA. Information on other letter grades is provided below:

K (Fail): Given for failing in courses that do not have local credit.

S (Continued work): Given for graduation thesis work that cannot be completed by the end of the semester and receives an extension period. At the end of the extension period, the S grade is converted to a letter grade. The extension period given to graduation thesis can be given until the beginning of the course registration period of the next academic year at most. If the graduation thesis cannot be completed at the end of the extension period, the instructor of the course evaluates the current work and gives the letter grade. The student who fails in graduation thesis takes the project work again in the ongoing academic year.

DZ: Given to the student who fails because he/she cannot fulfill his/her obligations regarding course attendance or course practices. The (DZ) grade is processed as (FF) in the calculation of the grade point average.

T (Transfer credit): Given for equivalent courses taken by students who register to units affiliated with the university through horizontal or vertical transfer, who were previously registered as full-time students in a higher education program and who registered with the exam conducted by ÖSYM.

A relative evaluation system is applied in determining the success grade, but in classes where the number of students is less than eight, the following table values ​​are used instead of the relative evaluation system;

Letter Grade Weight Coefficient Equivalent out of 100

AA 4.00 90-100

BA 3.50 85-89

BB 3.00 80-84

CB 2.50 75-79

CC 2.00 70-74

DC 1.50 65-69

DD 1.00 60-64

FD 0.50 50-59

FF 0.00 0-49

The Advertising Department adopts a quality assurance system to provide students with the most suitable academic and professional competencies. This system is maintained through continuous monitoring and evaluation in compliance with the standards set by the Council of Higher Education (YÖK).

• Course and Program Evaluation: The program content is periodically updated based on student feedback and industry expectations.
• Accreditation: The department adheres to national and international accreditation standards.
• Assessment and Evaluation: Students' academic performance is monitored through various evaluation methods such as projects, presentations, midterms, and final exams.
• Academic Advising: Students receive individual and group counseling to support their academic and professional development.
• Internships and Industry Collaborations: Internship programs and industry partnerships provide students with early exposure to the sector.

These quality assurance measures ensure that graduates are well-equipped, innovative, and competitive in the advertising industry.

The department accepts students in the event that they complete the processes determined by ÖSYM within the framework of the academic and legal regulations of the university / pass the exams. In accordance with the relevant regulations established by the Council of Higher Education (YÖK), student admission to this program is made according to the SÖZ score type with the central exam system called YKS. After students declare their program preferences in which they want to study, they are placed in the relevant programs by the Student Selection and Placement Center according to the score they receive from this exam. A student who has started their education in an equivalent program in Turkey or abroad can apply for horizontal transfer. The acceptance of students is examined and evaluated specifically before the beginning of the semester, considering the conditions of each student and the degree they apply for. More detailed information about university admission is available in the Institutional Introduction Catalogue. The admission of students to programs with a General Academic Exchange Protocol is made within the scope of bilateral protocols signed between Üsküdar University and cooperating universities (such as ERASMUS, FARABİ, MEVLANA, etc.). Students can register for the program if the relevant academic unit approves. Students who will be accepted to the program are required to have sufficient language skills to follow the courses.

Students who graduate from this program can apply to study in postgraduate programs. Students who will graduate from the Advertising Department will graduate as individuals who are open to innovation, creative, have analytical thinking and synthesis skills, are closely familiar with sectoral requirements and can communicate well. The Advertising Design and Communication Department aims to direct students to the branches of advertising profession in line with their own talents and preferences. They can work in many academic and sectoral fields such as "Customer Representative", "Creative Production", "Design" and "Technical Production" Corporate Communications Specialist, Political Communications Specialist, Strategic Communication Management.

The Advertising Department operates within the framework of Turkey’s higher education system based on the following legal regulations:

1. Law No. 2547 on Higher Education – Regulates the functioning and academic processes of higher education institutions in Turkey.
2. Council of Higher Education (YÖK) Regulations – Defines procedures for program establishment, execution, and quality assurance.
3. Student Selection and Placement System (ÖSYM) Regulations – Governs student admissions to universities.
4. Accreditation and Quality Assurance Regulations – Ensures compliance with educational standards.
5. University Senate Decisions and Regulations – Specifies Üsküdar University’s academic programs and educational policies.

These legal frameworks ensure that the program operates in accordance with national academic standards and provides students with a high-quality education.

The qualification is valid at all times.