| Yeterlilik Kodu | TR0030019546 | |
| Yeterlilik Adı | Reklamcılık Lisans Diploması | |
| Sorumlu Kurum | Bahçeşehir Üniversitesi | |
| Sorumlu Kurum İletişim Bilgisi | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Sorumlu Kurum URL | http://www.bahcesehir.edu.tr | |
| Yönelim | Akademik | |
| AYÇ Seviyesi | 6 | Yeterlilik TYÇ’ye yerleştirilmemiştir. |
| TYÇ Seviyesi | 6 | |
| Sınıflandırma (Tematik Alan) | Pazarlama ve reklamcılık | |
| Sınıflandırma (Meslek Kodu) |
ISCO 08 | |
| Kategori | Ana | |
| Kredi Değeri | 240 | |
| Programın Normal Süresi | 4 | |
| Program Profili (Amaç) | - | |
| Öğrenme Ortamları | - | |
| Öğrenme Kazanımları (Tanım) |
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| Anahtar Yetkinlikler | - | |
| Ölçme ve Değerlendirme Yöntemleri | - | |
| Kalite Güvencesi | - | |
| Giriş Şartı | - | |
| Başarma Şartları | Bu programdan mezun olabilmek için öğrencilerin; -Öğretim programlarında belirlenen tüm derslerden en az D/S notu alarak minimum 240 AKTS kredisinden başarılı olmaları -4.00 üzerinden en az 2.00 Genel Not Ortalamasına sahip olmaları -Zorunlu stajlarını belirtilen sürede ve özellikte tamamlamaları gerekmektedir. | |
| İlerleme Yolları (İlişki Türü) | Mezunlarımız kariyerlerine akademisyen olarak devam ettikleri gibi; işletmelerin pazarlama iletişimi bölümlerinde, reklam ve halkla ilişkiler ajanslarında; medya planlama şirketlerinde; metin yazarı, yapımcı, müşteri temsilcisi, araştırmacı, stratejik planlamacı, danışman veya iletişim yönetmeni olarak da çalışmaktadırlar. | |
| Yasal Dayanağı | - | |
| Geçerlilik Süresi (Varsa) | - | |
| Yeterliliğe Erişim için İnternet Adresi | Adresi Aç | |
TR0030019546
ISCO 08
ISCO 08
- Reklam ve marka iletişiminin serbest pazar ekonomisi içinde nasıl işlediğiniı anlamak için kitle iletişimi,tüketici davranışı,psikoloji,ikna,sosyoloji,pazarlama ve diğer ilişkili alanlarla ilgili teorik kavramları bu alana uygulayabilmek.
Mezunlarımız kariyerlerine akademisyen olarak devam ettikleri gibi; işletmelerin pazarlama iletişimi bölümlerinde, reklam ve halkla ilişkiler ajanslarında; medya planlama şirketlerinde; metin yazarı, yapımcı, müşteri temsilcisi, araştırmacı, stratejik planlamacı, danışman veya iletişim yönetmeni olarak da çalışmaktadırlar.
| Qualification Code | TR0030019546 | |
| Qualification Title | ||
| Awarding Body | Bahcesehir Univesity | |
| Awarding Body Contact | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Awarding Body Url | http://www.bahcesehir.edu.tr | |
| Orientation | Academic | |
| EQF Level | 6 | The Qualification hasn't been included in TQF. |
| TQF Level | 6 | |
| Thematic Areas | Marketing and advertising | |
| National Occupation Classification |
ISCO 08 | |
| Category | Main | |
| Credit Value | - | |
| Program Duration | - | |
| Program Profile | - | |
| Learning Environments | - | |
| Description |
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| Key Competencies | - | |
| Further Info |
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| Quality Assurance | - | |
| Access Requirements | Student admission for this undergraduate program is made through university entrance examinations (YGS-LYS) prepared in the framework of the regulations set by Higher Education Council of Turkey (YÖK). International students are accepted to this undergraduate program according to the score of one of the international exams they take such as SAT,ACT etc. or according to their high school diploma score. Exchange student admission is made according to the requirements determined by bilateral agreements signed by BAU and the partner university. Visiting students can enroll for the courses offered in this program upon the confirmation of the related academic unit. Additionally, they need to prove their English language level since the medium of instruction atBAU is English. | |
| Conditions for Success | In order to graduate from this undegraduate program, the students are required; - to succeed in all of the courses listed in the curriculum of the program by getting the grade of at least DD/S with a minimum of 240 ECTS - to have a Cumulative Grade Point Average (CGPA) of 2.00 out of 4.00 - to complete their compulsory internship in a specified duration and quality. | |
| Progression Paths (Relationship Type) | Our graduates are able to work as copywriters, producers, account representatives, researchers, strategic planners, consultants and communication managers in the marketing communication departments of enterprises, advertising and public relations agencies, and media planning companies. | |
| Legal Basis | - | |
| Validity Period (If Any) | - | |
| Url | Open Address | |
TR0030019546
ISCO 08
ISCO 08
- To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
- According to BAU Bachelor's Degree Program Education Regulations, Article 23, 1st and 4th provisions, “there must be at least one midterm exam and one semester/year end exam among the evaluation activities of each course”.
- Requirements to take the resit exam are devised by the Senate.
- If the course instructor deems appropriate, semester/year activities such as homeworks and laboratary projects can be assessed as a part of the semester/year end grade.
- The course instructor decides student’s course grade by considering student’s midterm grade, semester/ year end grade, semester/year performance, and attendance.
- Semester/year end exam must constitute at least 40% of the course grade; and course instructor is authorised to determine the weight of midterm exam and semester/year end exam, and to convert these grades to course grade.
- Regulations regarding the evaluation process are clearly stated on the course syllabus and announced to students at the beginning of the semester/year.
- Student’s course grade is decided by taking student’s all activities during the semester/year into consideration and by applying relative evaluation system.
Student admission for this undergraduate program is made through university entrance examinations (YGS-LYS) prepared in the framework of the regulations set by Higher Education Council of Turkey (YÖK). International students are accepted to this undergraduate program according to the score of one of the international exams they take such as SAT,ACT etc. or according to their high school diploma score. Exchange student admission is made according to the requirements determined by bilateral agreements signed by BAU and the partner university. Visiting students can enroll for the courses offered in this program upon the confirmation of the related academic unit. Additionally, they need to prove their English language level since the medium of instruction atBAU is English.
Our graduates are able to work as copywriters, producers, account representatives, researchers, strategic planners, consultants and communication managers in the marketing communication departments of enterprises, advertising and public relations agencies, and media planning companies.