Reklamcılık Lisans Diploması

Key Learning Outcomes;

Graduates of the programs will be able to;

1. Critically discuss and interpret theories, concepts, methods, tools and ideas in the fields of marketing, conventional and digital marketing communications, and advertising.
2. Make use of the theoretical and practical knowledge in the advertising field to make situation analysis, identify problematic issues, and provide innovative solutions.
3. Hold scientific principles during the collection, interpretation, publication and implementation of data for content production, dissemination and maintenance.
4. Take responsibility individually or as a team in generating solutions to unexpected problems that arise during implementation process and lead people when given the necessary authority.
5. Hold basic knowledge of other disciplines that support the advertising field and establish theoretical linkages with these fields to create new areas of research.
6. Follow the latest developments in the advertising field closely; to be able to determine regularities and changes in the fundamental dynamics of the field.
7. Use creative abilities in order to offer solutions and generate ideas on problems of communication in the fields of advertising.

Supplementary Learning Outcomes;

Graduates of the programs will be able to;

1. Acquire knowledge of national, regional and global issues to be able to generate methods of solutions depending on related evidence and the ability to report those to the public.
2. Use and enhance knowledge, abilities and competence obtained in fields of advertising under the light of individual and societal responsibilities and ethical values.
3. Stick to ethical values during data collection, interpretation, result sharing and application processes in the fields of traditional and digital marketing communications and advertising.
4. Follow international developments, techniques, methods, and research in the advertising field and communicate with international colleagues in a foreign language.
5. Use computer software required by the discipline and possess literacy of information and communication technologies.

(1) High School Diploma (2) Placement through a nation-wide Student Selection and Placement Examinations (3) Certificate of Istanbul Bilgi University English Language Exam (BILET) or acceptable score of TOEFL or similar internationally recognised exams (4) For graduates of short-cycle degree programmes from the same or related fields of studies of vocational schools (MYOs), placement through a nation-wide Vertical Transfer Examination (Dikey Geçiş Sınavı) (5) For foreign students, placement by direct applications of candidates to the university and assessment by the university within the frameworks of the publicly available national and institutional regulations published on the university’s web site

Occupational opportunities cover all types positions in advertising agencies including account executive, copywriter, art director, creative director, strategic planner positions; in companies’ brand management and marketing deparment as well as various positions in media planning, digital marketing agencies and marketing research and production firms.

Qualification is valid indefinitely.