Reklamcılık Lisans Diploması

ISCO 08
(1222)

ISCO 08
(1222)

• Able to think comparatively and critically from an interdisciplinary perspective; Professionally, following and implementing different global and local approaches; Following current communication and information technologies and mastering their use; Able to develop advertising and marketing strategies and tactics for various purposes within corporate companies and agencies; Able to produce original and creative work in their professional field; Working with professional ethics and legal awareness, understanding the place of his profession in social development; Able to obtain scientific data with field-specific methods and techniques in the light of theoretical and theoretical knowledge; To train qualified advertising professionals who consider social responsibility and social benefit in line with social, cultural, scientific and professional values and within the framework of occupational safety.

• Education and training are carried out through formal education. In addition, practical training is provided through internships or workplace training in workshops and workplaces within higher education institutions.

• Has professional field knowledge about integrated marketing, integrated marketing communications, and advertising.
• Has sufficient theoretical knowledge in the field of advertising.
• Knows the relationship between the target audience and the creation of advertising messages.
• Knows advertising campaign processes and strategies for all communication media.
• Knows media planning and purchasing strategies for all communication media.
• Knows the data literacy, research methods, and techniques that will be used to create strategies in the field of advertising.
• Knows the legal regulations and ethical values in communication and advertising.
• Knows the national and international institutions, associations, and professional organizations operating in the field and the legislation and quality standards of these institutions.
• Knows current presentation techniques and makes presentations in communication and advertising.
•  Advertising messages are created by analyzing society's economic, social, and psychological reactions.
• Creates advertising messages according to the target audience and communication environment.
• Plans and executes the advertising strategy and campaign according to the different advertising characteristics of all communication media.
• It implements the legislation and quality standards of national and international institutions, associations, and professional organizations operating in its field and acts by the rules of ethics.
• Observes and analyzes consumer behavior and reflects the information obtained in his work.
• Creates projects using current presentation techniques.
• Can select and use appropriate equipment and tools in creating advertising messages.
• Applies creative thinking methods and techniques in his field.
• Ability to compile, apply, analyze, and interpret data in the fields of communication and advertising.
• Evaluates the advanced knowledge and skills he has acquired in his field with a critical approach.
• Conduct solution-oriented intradisciplinary and interdisciplinary teamwork against problems in the field.
• Independently carries out an advanced study related to his field.
• Follows national and international contemporary problems in advertising, comments, and offers solutions.
• It follows the innovations in advertising and creates its content accordingly.
• Acts by the laws, regulations, legislation, and social, scientific, and professional ethical values related to the field.
• Creates and implements brand and communication strategy.
• Uses computers and software programs in line with the requirements of the field.
• Communicates effectively verbally and in writing in Turkish and a foreign language.
• Applies the knowledge related to occupational health and safety in his field.

• Theoretical knowledge and terminology regarding communication, business, and management sciences,
• Competency to follow and adapt to global and local developments in the field of advertising within the framework of the principle of lifelong learning,
• Knowledge and skills that will enable them to follow and apply field-specific technological developments,
• Competence in developing advertisements and campaigns suitable for different cultures,
• Competence in creative thinking and innovation by establishing a link between theory and practice
• Effective written, verbal, and visual expression competence,

• You can refer to Istanbul Aydın University Associate and Undergraduate Education and Training Regulations for general information regarding the examination regulations and measurement and evaluation processes. The most frequently used evaluation methods in Istanbul Aydin University education programs are given below. Programs use many of these methods by educational goals and objectives.
• The measurement and evaluation methods used in this program are the midterm Exam and Information Desk. They vary from Presentation to final Exam, Quiz, Report Presentation, Homework Evaluation, Expert Evaluation, Practice Exam, and Year-End Final Exam.

To oversee the quality of higher education programs;

- YÖK is responsible for planning, organizing, managing and supervising education and training and other activities in higher education institutions.

- "University Monitoring and Evaluation Reports" of higher education institutions prepared within the framework of the criteria determined by YÖK are published every year. The reports prepared according to these reports, including quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.

- "Foundation Higher Education Institutions Report" containing academic, administrative and financial data of foundation higher education institutions is published annually by CoHE. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. Quality assurance of undergraduate programs in higher education is ensured according to the "Procedures and Principles for Ensuring Quality Assurance of Higher Education Diploma Programs":

1. Creation and Approval of Curricula: YÖK determines the minimum standards and criteria required for the opening of undergraduate departments and programs in higher education institutions.

1.1. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will provide to the student are determined by the senates of higher education institutions in accordance with the basic principles determined by YÖK on these issues.

1.2. The curricula of the National Core Curricula are adopted by the relevant Council of Deans and implemented by higher education institutions with the approval of the Council of Higher Education.

2. Assessment and Evaluation: The measurement and evaluation of the learning outcomes of each undergraduate program is carried out according to the teaching and examination regulations prepared by higher education institutions in accordance with the basic principles determined by YÖK on these issues.

3. Certification: Students enrolled in undergraduate programs, if they successfully complete the course credits and other obligations determined by higher education institutions; receive a bachelor's diploma.

4. Self-Assessment-External Evaluation: Higher education institutions, in the context of continuous monitoring, enter the "Institutional Internal Evaluation Reports" of the previous year into the Information System prepared by the Higher Education Quality Council (YÖKAK) at the beginning of each year. YÖKAK shares the "Institutional Feedback Report" prepared for the external evaluation of higher education institutions with the public. In addition, accreditation decisions issued by accreditation bodies authorized or recognized by YÖKAK also indicate that the quality assurance of the qualifications of the programs is ensured. YÖKAK conducts regular review activities regarding the qualifications determined in accordance with the legislation.

In addition, communication faculty departments are inspected by the Communication Education Evaluation Accreditation Board (İLEDAK).

• To have graduated from secondary education institutions or foreign secondary education institutions whose equivalence is approved by the Ministry of National Education and to have met the conditions for admission to undergraduate programs of higher education institutions.
• Being placed in the relevant undergraduate program of the higher education institution as a result of the central examination conducted by the Measurement, Selection, and Placement Center (ÖSYM), the procedures and principles of which are determined by YÖK.
• To have received sufficient points due to the central examination conducted by ÖSYM for the programs of higher education institutions that accept students through special talent examination, the procedures and principles determined by YÖK, and to have passed the special talent examination.
• As a result of the Vertical Transfer Exam (DGS) conducted by ÖSYM, the procedures and principles of which are determined by YÖK, associate degree graduates are placed in undergraduate programs that continue the fields they have completed in higher education institutions.

• Double Major
• Minor
• International double degree
• International Exchange programmes (1 or 2 semesters)
• Oppurtunities for Master programmes after graduation

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transferring Between Associate and Undergraduate Programs, Double Major, Minor and Inter-Institutional Credit Transfer in Higher Education Institutions

1.2. Regulation on the Continuation of Graduates of Vocational Schools and Open Education Associate Degree Programs to Undergraduate Education

Law No. 2547 on Higher Education (Additional Article-35)

2.1. Regulation on Higher Education Quality Assurance and Higher Education Quality Board

Competence is continuously valid.