| Yeterlilik Kodu | TR0030019614 | |
| Yeterlilik Adı | Reklamcılık ve Halkla İlişkiler Doktora Diploması | |
| Sorumlu Kurum | Bahçeşehir Üniversitesi | |
| Sorumlu Kurum İletişim Bilgisi | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Sorumlu Kurum URL | http://www.bahcesehir.edu.tr | |
| Yönelim | Akademik | |
| AYÇ Seviyesi | 8 | Yeterlilik TYÇ’ye yerleştirilmemiştir. |
| TYÇ Seviyesi | 8 | |
| Sınıflandırma (Tematik Alan) | Pazarlama ve reklamcılık | |
| Sınıflandırma (Meslek Kodu) |
ISCO 08 | |
| Kategori | Ana | |
| Kredi Değeri | 240 | |
| Programın Normal Süresi | 4 | |
| Program Profili (Amaç) | - | |
| Öğrenme Ortamları | - | |
| Öğrenme Kazanımları (Tanım) |
| |
| Anahtar Yetkinlikler | - | |
| Ölçme ve Değerlendirme Yöntemleri | - | |
| Kalite Güvencesi | - | |
| Giriş Şartı | - | |
| Başarma Şartları | - | |
| İlerleme Yolları (İlişki Türü) | Program; reklamcılık, halkla ilişkiler ve iletişim alanlarında uzmanlaşma imkânı sağlayarak, araştırma ve teori ağırlıklı içeriğiyle, geleceğin alanında saygı duyulan akademisyenlerini ve üst düzey yöneticilerini yetiştirmeyi amaçlamaktadır. | |
| Yasal Dayanağı | - | |
| Geçerlilik Süresi (Varsa) | - | |
| Yeterliliğe Erişim için İnternet Adresi | Adresi Aç | |
TR0030019614
ISCO 08
ISCO 08
- Reklam ve halkla ilişkiler alanlarının kavram ve kuramlarını interdisipliner bakış açısıyla yorumlayabilmek.
Program; reklamcılık, halkla ilişkiler ve iletişim alanlarında uzmanlaşma imkânı sağlayarak, araştırma ve teori ağırlıklı içeriğiyle, geleceğin alanında saygı duyulan akademisyenlerini ve üst düzey yöneticilerini yetiştirmeyi amaçlamaktadır.
| Qualification Code | TR0030019614 | |
| Qualification Title | ||
| Awarding Body | Bahcesehir Univesity | |
| Awarding Body Contact | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Awarding Body Url | http://www.bahcesehir.edu.tr | |
| Orientation | Academic | |
| EQF Level | 8 | The Qualification hasn't been included in TQF. |
| TQF Level | 8 | |
| Thematic Areas | Marketing and advertising | |
| National Occupation Classification |
ISCO 08 | |
| Category | Main | |
| Credit Value | - | |
| Program Duration | - | |
| Program Profile | - | |
| Learning Environments | - | |
| Description |
| |
| Key Competencies | - | |
| Further Info |
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| Quality Assurance | - | |
| Access Requirements | For the Ph.D. Programs students are evaluated that; the score of ALES or International exams like GRE and GMAT which are approved by Higher Education Council (YÖK). By related Graduate School of Social Science (EADB), other criteria deemed appropriate and candidates are announced to students. Applicants for PhD programs to be admitted with undergraduate degree, grade point average must be at least 3.00, and ALES score must be at least 80. Candidates that providing the minimum requirements are required to take the written exam. If they are successful, they are entitled to register. | |
| Conditions for Success | - | |
| Progression Paths (Relationship Type) | Graduates, who have a general command of the advertising and public relation field and a strong command of one of its five sub-branches will be able to contribute to the development of knowledge in their respective sub-branches or work at executive levels in public and private sectors. | |
| Legal Basis | - | |
| Validity Period (If Any) | - | |
| Url | Open Address | |
TR0030019614
ISCO 08
ISCO 08
- To be able to analyse the teories of advertising and public relations in an interdicipliner approach
- According to BAU Bachelor's Degree Program Education Regulations, Article 23, 1st and 4th provisions, “there must be at least one midterm exam and one semester/year end exam among the evaluation activities of each course”.
- Requirements to take the resit exam are devised by the Senate.
- If the course instructor deems appropriate, semester/year activities such as homeworks and laboratary projects can be assessed as a part of the semester/year end grade.
- The course instructor decides student’s course grade by considering student’s midterm grade, semester/ year end grade, semester/year performance, and attendance.
- Semester/year end exam must constitute at least 40% of the course grade; and course instructor is authorised to determine the weight of midterm exam and semester/year end exam, and to convert these grades to course grade.
- Regulations regarding the evaluation process are clearly stated on the course syllabus and announced to students at the beginning of the semester/year.
- Student’s course grade is decided by taking student’s all activities during the semester/year into consideration and by applying relative evaluation system.
For the Ph.D. Programs students are evaluated that; the score of ALES or International exams like GRE and GMAT which are approved by Higher Education Council (YÖK). By related Graduate School of Social Science (EADB), other criteria deemed appropriate and candidates are announced to students. Applicants for PhD programs to be admitted with undergraduate degree, grade point average must be at least 3.00, and ALES score must be at least 80. Candidates that providing the minimum requirements are required to take the written exam. If they are successful, they are entitled to register.
Graduates, who have a general command of the advertising and public relation field and a strong command of one of its five sub-branches will be able to contribute to the development of knowledge in their respective sub-branches or work at executive levels in public and private sectors.