| Yeterlilik Kodu | TR0030019587 | |
| Yeterlilik Adı | Stratejik Pazarlama ve Marka Yönetimi Tezsiz Yüksek Lisans Diploması | |
| Sorumlu Kurum | Bahçeşehir Üniversitesi | |
| Sorumlu Kurum İletişim Bilgisi | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Sorumlu Kurum URL | http://www.bahcesehir.edu.tr | |
| Yönelim | Akademik | |
| AYÇ Seviyesi | 7 | Yeterlilik TYÇ’ye yerleştirilmemiştir. |
| TYÇ Seviyesi | 7 | |
| Sınıflandırma (Tematik Alan) | Pazarlama ve reklamcılık | |
| Sınıflandırma (Meslek Kodu) |
ISCO 08 | |
| Kategori | Ana | |
| Kredi Değeri | 60 | |
| Programın Normal Süresi | 1 | |
| Program Profili (Amaç) | - | |
| Öğrenme Ortamları | - | |
| Öğrenme Kazanımları (Tanım) |
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| Anahtar Yetkinlikler | - | |
| Ölçme ve Değerlendirme Yöntemleri | - | |
| Kalite Güvencesi | - | |
| Giriş Şartı | - | |
| Başarma Şartları | - | |
| İlerleme Yolları (İlişki Türü) | Program, katılımcılara stratejik pazarlama ve marka yönetiminin kavramsal boyutları kadar pratik boyutlarını da inceleme ve uygulama fırsatlarını vermektir.“Stratejik Pazarlama ve Marka Yönetimi programı, kurumlarını müşteri odaklı yaklaşımla, çağın gerekleri çerçevesinde ileriye götürecek, vizyon sahibi pazarlama yöneticileri yetiştirir.” | |
| Yasal Dayanağı | - | |
| Geçerlilik Süresi (Varsa) | - | |
| Yeterliliğe Erişim için İnternet Adresi | Adresi Aç | |
TR0030019587
ISCO 08
ISCO 08
- Kurumlarını müşteri odaklı yaklaşımla, çağın gerekleri çerçevesinde ileriye götürecek, vizyon sahibi pazarlama yöneticileri yetiştirir.
Program, katılımcılara stratejik pazarlama ve marka yönetiminin kavramsal boyutları kadar pratik boyutlarını da inceleme ve uygulama fırsatlarını vermektir.“Stratejik Pazarlama ve Marka Yönetimi programı, kurumlarını müşteri odaklı yaklaşımla, çağın gerekleri çerçevesinde ileriye götürecek, vizyon sahibi pazarlama yöneticileri yetiştirir.”
| Qualification Code | TR0030019587 | |
| Qualification Title | ||
| Awarding Body | Bahcesehir Univesity | |
| Awarding Body Contact | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Awarding Body Url | http://www.bahcesehir.edu.tr | |
| Orientation | Academic | |
| EQF Level | 7 | The Qualification hasn't been included in TQF. |
| TQF Level | 7 | |
| Thematic Areas | Marketing and advertising | |
| National Occupation Classification |
ISCO 08 | |
| Category | Main | |
| Credit Value | 60 | |
| Program Duration | 1 | |
| Program Profile | - | |
| Learning Environments | - | |
| Description |
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| Key Competencies | - | |
| Further Info |
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| Quality Assurance | - | |
| Access Requirements | The Graduate Programs accept students with the evaluation of bachelor degree. International Students are accepted to the graduate programs with internationally accredited undergraduate diploma and the score of universally accepted exams. The acceptance of exchange students is executed within the framework of mutual agreements (Erasmus or General Academic Protocol) between Bahçeşehir Universtiy and the partner universities. Special Students ,can be registered to the courses upon approval of the related academic unit. | |
| Conditions for Success | - | |
| Progression Paths (Relationship Type) | This program provides participants to analyse practical dimensions of strategic marketing and brand management as well as its conceptual dimensions. This program also trains vision holder marketing managers who will take their institutions further with customer oriented approach according to contemporary requirements. | |
| Legal Basis | - | |
| Validity Period (If Any) | - | |
| Url | Open Address | |
TR0030019587
ISCO 08
ISCO 08
- 1-It grows marketing managers who take forward his company with customer centered aprroach and within a framework of age neccessary.
- According to BAU Bachelor's Degree Program Education Regulations, Article 23, 1st and 4th provisions, “there must be at least one midterm exam and one semester/year end exam among the evaluation activities of each course”.
- Requirements to take the resit exam are devised by the Senate. If the course instructor deems appropriate, semester/year activities such as homeworks and laboratary projects can be assessed as a part of the semester/year end grade.
- The course instructor decides student’s course grade by considering student’s midterm grade, semester/ year end grade, semester/year performance, and attendance.
- Semester/year end exam must constitute at least 40% of the course grade; and course instructor is authorised to determine the weight of midterm exam and semester/year end exam, and to convert these grades to course grade.
- Regulations regarding the evaluation process are clearly stated on the course syllabus and announced to students at the beginning of the semester/year.
- Student’s course grade is decided by taking student’s all activities during the semester/year into consideration and by applying relative evaluation system.
The Graduate Programs accept students with the evaluation of bachelor degree. International Students are accepted to the graduate programs with internationally accredited undergraduate diploma and the score of universally accepted exams. The acceptance of exchange students is executed within the framework of mutual agreements (Erasmus or General Academic Protocol) between Bahçeşehir Universtiy and the partner universities. Special Students ,can be registered to the courses upon approval of the related academic unit.
This program provides participants to analyse practical dimensions of strategic marketing and brand management as well as its conceptual dimensions. This program also trains vision holder marketing managers who will take their institutions further with customer oriented approach according to contemporary requirements.