Yeni Medya (İngilizce) Lisans Diploması

ISCO:08

ISCO:08

To educate students in alignment with universal values and contemporary requirements, instilling the awareness to effectively utilize information sources and supporting their personal development. To cultivate individuals who uphold ethical principles in the field of communication, are culturally and environmentally conscious, possess critical thinking skills, and are open to communication. To provide students with theoretical knowledge in the new media field and foster a lifelong learning mindset; training individuals capable of adapting to communication tools. To teach electronic and software applications for enriching digital content production and design. To enable students to specialize in areas such as advertising design and digital journalism within new media, and to become professionals capable of applying their theoretical knowledge both individually and in teamwork settings.

The courses included in the department curriculum are conducted in faculty classrooms, as well as in the MacLab and PCLab studios affiliated with the department, and in the NewsLab and MediaLab practice workshops.

• Knows the historical development of new media and communication fields and the basic theories, concepts, models and methods that form the basis of the field
• Knows the structural, managerial and technical features of new media
• Interprets the legislation, working conditions and professional ethical values related to the field
• Designs and implements original works by effectively using appropriate tools in new media design areas
• Develops and uses the acquired knowledge, skills and competencies in line with individual and social purposes throughout life
• Communicates with colleagues by using a foreign language at least at the level of European Language Portfolio B2 General Level
• Uses digital platforms for marketing, advertising and public relations activities and produces content accordingly
• Uses research methods and techniques specific to new communication environments and compares the results
• Integrates new media technologies into the field of journalism
• Takes responsibility in team work as well as effective individual production in the field of new media
• Critically analyzes the contents related to the field of new media and communication
• Develops digital content for new media with an original, creative and entrepreneurial perspective
• Evaluates the impact of the field of communication on economy, politics, culture, art, science and society from local, national and global perspectives
• Develops and presents new media projects using appropriate tools, methods and practices

The individual possesses advanced proficiency in the following key competencies:

• The ability to analyze the societal, political, and cultural impacts of new technologies through theoretical education, critical thinking, and strategic decision-making in new media management.
• Proficiency in social media analysis, digital journalism, and digital content management through practical training.
• The ability to produce original content based on text, audio, and video.
• Proficiency in effectively presenting produced content.
• The ability to continuously develop and apply knowledge and skills for both individual and societal purposes through lifelong learning.

The measurement and evaluation system applied at Istanbul Beykent University is determined by the “T.C Istanbul Beykent University Measurement Activities and Examination Application Directive”, which is also available on the university website:

http://www.beykent.edu.tr/Content/files/20171014075427712.pdf

Measurement Activities Used in Achievement Assessment

(1) Assessment activities consist of mid-term and end-of-term assessment activities.

(2) Some of the assessment activities other than exams are given as group work.

Types of Assessment Activities

(1) Examinations: Examinations are conducted in written, test or oral form, face-to-face or via electronic media.

a) Quiz: These are short-term and narrow-scope exams used to measure end-of-unit learning outcomes. In face-to-face applications of these exams, the application programme is not announced and is applied during class hours. For exams conducted electronically, an application programme and time interval are announced at least one week in advance.

b) Mid-term exam: It is applied to measure the learning outcomes related to the subjects covered from the beginning of the semester until the relevant exam day.

c) Final Examination: It is an exam that is generally applied to cover all learning outcomes of the course.

A student's absolute success score; It consists of the contribution of the mid-term grade of that course and the end-of-term score (if he / she has taken the make-up exam, the make-up exam score) in certain proportions. The contribution of in-term evaluations to the absolute success score; In formal education, it cannot be less than 40% and more than 70%, in distance education, in-term evaluations are calculated over 20% and end-of-term evaluations over 80%. Absolute success grades show the ranking grade of the students. Considering the success level of the class, the statistical distribution of the scores and the class average, how the letter grades will be obtained is determined by the Senate. Letter grades and coefficients and other marks are shown below:

2) Other letter grades and their meanings are given below.

a) DZ grade; It is given when the attendance conditions of the course are not met.

b) Exempt grade (M); It is given to credits earned as a result of exemption exams. Exempt grade; It is included in the graduation credit, it is not included in the weighted grade point average calculation.

c) Pass grade (G) is given for the courses that are not included in the weighted grade point average.

d) Fail grade (K); It is given in case of failure of courses that are not included in the weighted grade point average.

Success Grade Coefficient:

AA 4.0 / BA 3.5 / BB 3.0 / CB 2.5 / CC 2.0 / DC 1.5 / DD 1.0 / FD 0.5 / FF 0.0

https://www.beykent.edu.tr/docs/default-source/yonergeler/beykent-universitesi-bagil-degerlendirme-sistemi-uygulama-yonergesi.pdf?sfvrsn=f994d223_4

In order to monitor the quality of higher education programs;

* YÖK is responsible for planning, organizing, managing and supervising education and training and other activities in higher education institutions.

* “University Monitoring and Evaluation Reports” of higher education institutions prepared within the framework of criteria determined by YÖK are published every year. The reports prepared according to these reports, which include quantitative and qualitative evaluations of higher education institutions, are shared with the public by YÖK.

* “Foundation Higher Education Institutions Report”, which includes academic, administrative and financial data of foundation higher education institutions, is published every year by YÖK. These reports, which include quantitative and qualitative evaluations of foundation higher education institutions, are shared with the public by YÖK. The quality assurance of undergraduate programs in higher education is provided according to the “Procedures and Principles for the Quality Assurance of Higher Education Diploma Programs”:

https://uluslararasi.yok.gov.tr/Documents/avrupa-yuksekogretim-alani-ile-uyumlasma-projesi/documents/yuksekogretim-programlar-kalite-guvencesi-usul-ve-esaslar.pdf

1. Creation and Approval of Curriculum: The minimum standards and criteria required for the opening of undergraduate departments and programs in higher education institutions are determined by the Council of Higher Education.

1.1. The curriculum of undergraduate programs in higher education institutions and the learning outcomes that each program will provide to students are determined by the senates of higher education institutions in accordance with the basic principles determined by the Council of Higher Education on these issues

1.2. The curriculum of the National Core Education Programs is implemented by higher education institutions with the approval of the Council of Higher Education after being approved by the relevant Deans Council.

2. Measurement and Evaluation: The measurement and evaluation of the learning outcomes that each undergraduate program will provide to students is carried out in accordance with the education and examination regulations prepared by higher education institutions in accordance with the basic principles determined by the Council of Higher Education on these issues.

3. Certification: Students enrolled in undergraduate programs receive a bachelor's degree if they successfully complete the course credits and other obligations determined by higher education institutions.

4. Self-Assessment-External Evaluation: In the context of continuous monitoring, higher education institutions enter the "Internal Institutional Evaluation Reports" of the previous year into the Information System prepared by the Higher Education Quality Board (YÖKAK) at the beginning of each year. YÖKAK shares the "Institutional Feedback Report" prepared by the external evaluation of higher education institutions with the public. In addition, accreditation decisions made by accreditation institutions authorized or recognized by YÖKAK also show that the quality assurance of the program qualifications is provided. YÖKAK conducts regular review activities regarding the qualifications determined in accordance with the legislation.

https://www.beykent.edu.tr/haberler/detay/2023/05/08/y%C3%B6kak-tan-i-stanbul-beykent-%C3%BCniversitesi-ne-akreditasyon

Accreditation organization name: ACQUIN (The Accreditation, Certification and Quality Assurance Institute)

Start-End Date: 10.03.2025-10.12.2026

https://www.acquin.org/wp-content/uploads/2025/03/55500479_Istanbul-Beykent-U_AkkB_Cluster-Communication_C.pdf

Student admission to Istanbul Beykent University New Media (English) Department is possible upon completion of processes/passing exams determined by ÖSYM within the framework of academic and legal legislation of Beykent University. In accordance with the relevant regulations established by the Council of Higher Education (YÖK), student admission to this program is made according to the SÖZ score type with the central exam system called AYT. After students declare their program preferences in which they want to study, they are placed in the relevant programs by the Student Selection and Placement Center according to the score they receive from this exam. A student who has started their education in an equivalent program in Turkey or abroad can apply for horizontal transfer. The admission of students is examined and evaluated specifically before the beginning of the semester, considering the conditions of each student and the degree they apply for. More detailed information about admission to the university is available in the Institutional Introduction Catalogue. Admission of students to programs with a General Academic Exchange Protocol is made within the scope of bilateral protocols signed between Beykent University and cooperating universities (such as ERASMUS). Students can enroll in the program if the relevant academic unit approves. Students who will be accepted to the program are required to have sufficient language skills to follow the courses.

Graduates of the New Media (English) Department have a wide range of career opportunities in digital agencies, traditional and digital media organizations, corporate public relations departments, and as social media content creators and managers for institutions and organizations. They can work in media planning and digital advertising, contributing to the development of digital strategies for brands. Additionally, they can strengthen brands' online presence through roles in content production, social media management, and digital marketing. Moreover, by specializing in media reporting and analysis, they can play key roles in developing data-driven content strategies. For those interested in academic careers, there are opportunities to contribute to the field by conducting research projects and publishing academic work examining the social, cultural, and commercial impacts of New Media.

1. Law No. 2547 on Higher Education

1.1. Regulation on the Principles of Transfer, Double Major, Minor and Inter-Institutional Credit Transfer between Associate and Undergraduate Programs in Higher Education Institutions

1.2. Regulation on the Continuation of Undergraduate Education of Vocational Schools and Open Education Associate Program Graduates

2. Law No. 2547 on Higher Education (Additional Article-35)

2.1. Regulation on Higher Education Quality Assurance and Higher Education Quality Board

https://www.mevzuat.gov.tr/File/GeneratePdf?mevzuatNo=28996&mevzuatTur=KurumVeKurulusYonetmeligi&mevzuatTertip=5

The qualification is valid at all times.