Yeni Medya Lisans Diploması

ISCO:08

ISCO:08

To educate students in alignment with universal values and contemporary requirements, instilling the awareness to effectively utilize information sources and supporting their personal development. To cultivate individuals who uphold ethical principles in the field of communication, are culturally and environmentally conscious, possess critical thinking skills, and are open to communication. To provide students with theoretical knowledge in the new media field and foster a lifelong learning mindset; training individuals capable of adapting to communication tools. To teach electronic and software applications for enriching digital content production and design. To enable students to specialize in areas such as advertising design and digital journalism within new media, and to become professionals capable of applying their theoretical knowledge both individually and in teamwork settings.

The courses included in the department curriculum are conducted in faculty classrooms, as well as in the MacLab and PCLab studios affiliated with the department, and in the NewsLab and MediaLab practice workshops.

• Understands the historical development of new media and communication fields, along with fundamental theories, concepts, models, and methods that form the basis of the field.
• Knows the structural, managerial, and technical characteristics of new media.
• Has knowledge about the legislation, working conditions, and professional ethical values related to the field.
• Designs and implements original projects using appropriate tools in the design areas related to new media.
• Possesses the skills to use digital platforms for marketing, advertising, and public relations activities and to produce content suitable for these purposes.
• Applies research methods and techniques specific to new communication environments and evaluates the results.
• Can take individual responsibility in new media production as well as participate effectively in team projects.
• Analyzes and interprets content related to the new media and communication field critically.
• Is competent in adapting to and applying the impacts of new media technologies on journalism.
• Has the ability to produce, analyze, and develop digital content for new media with an original, creative, and entrepreneurial perspective.
• Evaluates the effects of communication on the economy, politics, culture, art, science, and society from local, national, and global perspectives.
• Uses a foreign language at least at the B1 level of the European Language Portfolio to follow developments in new media and communication and to communicate with peers.
• Is capable of developing and presenting new media projects using appropriate tools, methods, and applications.
• Develops and applies the knowledge, skills, and competencies acquired in line with lifelong individual and societal goals.

The individual possesses advanced proficiency in the following key competencies:

• The ability to analyze the societal, political, and cultural impacts of new technologies through theoretical education, critical thinking, and strategic decision-making in new media management.
• Proficiency in social media analysis, digital journalism, and digital content management through practical training.
• The ability to produce original content based on text, audio, and video.
• Proficiency in effectively presenting produced content.
• The ability to continuously develop and apply knowledge and skills for both individual and societal purposes through lifelong learning.

The assessment and evaluation system applied at Istanbul Beykent University is defined by the “Measurement Activities and Examination Implementation Directive of the Republic of Turkey Istanbul Beykent University,” which is also available on the university's website:

http://www.beykent.edu.tr/Content/files/20171014075427712.pdf

Grade Coefficients:

• AA: 4.0
• BA: 3.5
• BB: 3.0
• CB: 2.5
• CC: 2.0
• DC: 1.5
• DD: 1.0
• FD: 0.5
• FF: 0.0

Assessment Activities in Success Evaluation:

1. Assessment activities consist of in-term and end-of-term evaluation activities.
2. Some evaluation activities, other than exams, are assigned as group work.

Types of Assessment Activities:

1. Exams: Exams can be conducted in written, multiple-choice, or oral formats, either face-to-face or electronically.

a) Quizzes: Short and narrowly scoped exams used to assess unit-level learning outcomes. For face-to-face quizzes, no application schedule is announced, and they are conducted during class hours. For electronic quizzes, an application schedule and time frame are announced at least one week in advance.

b) Midterm Exam: Used to assess learning outcomes for topics covered from the beginning of the term up to the exam date.

c) Final Exam: A comprehensive exam that generally covers all learning outcomes of the course.

To ensure the quality of higher education programs:

• The Council of Higher Education (YÖK) is responsible for the planning, organization, management, and supervision of education, training, and other activities in higher education institutions.
• “University Monitoring and Evaluation Reports,” prepared according to criteria set by YÖK, are published annually. These reports, which include quantitative and qualitative assessments of higher education institutions, are shared with the public by YÖK.
• The “Foundation Higher Education Institutions Report,” containing academic, administrative, and financial data of foundation higher education institutions, is also published annually by YÖK and shared with the public. The quality assurance of undergraduate programs in higher education is ensured according to the “Procedures and Principles for Ensuring the Quality Assurance of Higher Education Diploma Programs”:

1. Development and Approval of Curricula: YÖK sets the minimum standards and criteria required for the establishment of undergraduate programs and departments in higher education institutions. 1.1. The curriculum and the learning outcomes of each undergraduate program are determined by the senates of higher education institutions in accordance with the fundamental principles set by YÖK. 1.2. The curriculum of the National Core Education Programs is implemented by higher education institutions after being approved by YÖK following the acceptance by the relevant Deans’ Council.
2. Assessment and Evaluation: The assessment and evaluation of the learning outcomes of each undergraduate program are conducted according to the teaching and examination regulations prepared by higher education institutions in line with YÖK’s basic principles.
3. Certification: Students enrolled in undergraduate programs receive a bachelor’s degree upon successfully completing the course credits and other requirements set by their higher education institutions.
4. Self-Evaluation and External Evaluation: For continuous monitoring, higher education institutions submit their “Internal Evaluation Reports” from the previous year to the Information System prepared by the Higher Education Quality Board (YÖKAK) at the beginning of each year. YÖKAK shares its “Institutional Feedback Report” regarding the external evaluation of higher education institutions with the public. Additionally, accreditation decisions by agencies authorized or recognized by YÖKAK demonstrate the quality assurance of the programs. YÖKAK conducts regular reviews of the qualifications as required by its regulations.

Accreditation Agency Name: Communication Research Association (İLAD).

Admission to the New Media Department at Istanbul Beykent University is based on the completion of processes and success in exams determined by the Student Selection and Placement Center (ÖSYM), in accordance with Beykent University's academic and legal regulations. In line with the relevant regulations established by the Council of Higher Education (YÖK), admission to this program is conducted through the central examination system known as AYT, based on the TS-1 score type. After students submit their program preferences, they are placed into the respective programs by ÖSYM according to their exam scores. Students who have begun their studies in an equivalent program domestically or abroad can apply for transfer. Admissions are reviewed individually before the start of the term, taking into account each student's qualifications and the degree they are applying for. More detailed information on university admission is available in the Institutional Promotion Catalog. Admissions to programs under the General Academic Exchange Protocol are conducted within the framework of bilateral agreements (such as ERASMUS) between Beykent University and partner universities. Students can enroll in the program with the approval of the relevant academic unit. A language proficiency requirement is expected for students to follow courses effectively.

Graduates of the New Media Department have a wide range of career opportunities in digital agencies, traditional and digital media organizations, corporate public relations departments, and as social media content creators and managers for institutions and organizations. They can work in media planning and digital advertising, contributing to the development of digital strategies for brands. Additionally, they can strengthen brands' online presence through roles in content production, social media management, and digital marketing. Moreover, by specializing in media reporting and analysis, they can play key roles in developing data-driven content strategies. For those interested in academic careers, there are opportunities to contribute to the field by conducting research projects and publishing academic work examining the social, cultural, and commercial impacts of New Media.

1. Higher Education Law No. 2547

1.1. Regulation on the Principles of Transfer between Associate and Bachelor's Degree Programs, Double Major, Minor Programs, and Inter-institutional Credit Transfer in Higher Education Institutions

1.2. Regulation on the Continuation of Bachelor's Education for Graduates of Vocational Schools and Open Education Associate Degree Programs

2. Higher Education Law No. 2547 (Supplementary Article-35)

2.1. Regulation on Higher Education Quality Assurance and the Higher Education Quality Board

The qualification is permanently valid.